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The 12 Most Common Newsletter Design Mistakes

 by: Roger C. Parker

Your newsletter s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership no matter how good the ideas contained inside.

Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter s design. Effective design pre-sells your competence and makes it easy for readers to understand your message. Design also helps set your newsletters apart from the competition.

Here are five of the 12 most common newsletter design mistakes that are made.

1.) Nameplate clutter: Design begins with the nameplate, or newsletter title set in type at the top of the front page. Nameplate problems often include:

• Unnecessary words. Words like the and newsletter are rarely needed. Readers will unconsciously supply a the in front of a title, if desired. It should be obvious from the design and content of your publication that it is a newsletter and not a business card or advertisement.

• Logos and association seals. Your newsletter s title should not compete with other graphic images, such as your firm s logo and the logos of trade or membership associations. These can be placed elsewhere on the page, allowing the nameplate to emerge with clarity and impact.

• Graphic accents, like decorative borders and shaded backgrounds, often make the titles harder to read instead of easier to read.

2.) Lack of white space. White space the absence of text or graphics represents one of the least expensive ways you can add visual impact to your newsletters, separating them from the competition and making them easier to read. Here are some of the areas where white space should appear:

• Margins. White space along the top, bottom, and sides of each page help frame your words and provides a resting spot for your reader s eyes. Text set too close to page borders creates visually boring gray pages.

• Headlines. Headlines gain impact when surrounded by white space. Headline readability suffers when crowded by adjacent text and graphics, like photographs.

• Subheads. White space above subheads makes them easier to read and clearly indicates the conclusion of one topic and the introduction of a new topic.

• Columns. White space above and below columns frames the text and isolates it from borders and headers and footers text like page numbers and issue dates repeated at the top and bottom of each page.

A deep left-hand indent adds visual interest to each page and provides space for graphic elements like photographs and illustrations, or short text elements, like captions, quotes or contact information.

3.) Unnecessary graphic accents. Graphic accents, such as borders, shaded backgrounds and rules the design term used for horizontal or vertical lines often clutter, rather than enhance, newsletters. Examples of clutter include:

• Borders. Pages bordered with lines of equal thickness are often added out of habit, rather than a deliberate attempt to create a classic or serious image. Page elements, like a newsletter s table of contents or sidebars mini-articles treating a point raised in an adjacent article are likewise often boxed out of habit rather than purpose.

• Reverses. Reversed text occurs when white type is placed against a black background. Reverses often make it hard for readers to pay attention to adjacent text.

• Shaded backgrounds. Black type placed against a light gray background, or light gray text against a dark gray background, is often used to emphasize important text elements. Unfortunately, the lack of foreground/background accent often makes this text harder to read instead of easier to read.

Graphic accents should be used only when necessary to provide a barrier between adjacent elements such as the end of one article and the beginning of the next rather than decoratively or out of habit.

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Downrules, or vertical lines between columns, for example, are only necessary if the gap between columns is so narrow that readers might inadvertently read from column to column, across the gap.

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4.) Underlining. Headlines, subheads and important ideas are often underlined for emphasis. Unfortunately, underlining makes words harder to read, reducing their impact!

Underlining makes it harder to read by interfering with the descenders of letters like g, y and p. This makes it harder for readers to recognize word shapes.

Not only does underlining project an immediately obvious amateur image, it confuses meaning because today s readers associate underlined words with hyperlinks.

5.) Excessive color. Color succeeds best when it is used with restraint. When overused, color interferes with readability, weakens messages, and fails to project a strong image.

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Headlines, subheads and body copy set in color or against a colored background are often harder to read than the same words set in black against a white background. Be especially careful using light colored text. Restrict colored text to nameplates or large, bold sans serif headlines and subheads.

A single signature color, concentrated in a single large element and consistently employed like in your nameplate can brighten your newsletter and set it apart from the competition. The same color, used in smaller amounts, scattered throughout your newsletter, fails to differentiate your newsletter or project a desired image.

Consistently using black, plus a second highlight color, creates a quiet background against which an occasional color photograph or graphic can emerge with far greater impact.

The architect Mis van der Rohe once commented, God is in the details. Newsletter success, too, lies in the details. Your readers are always in a hurry. The smallest detail can sabotage their interest in your newsletter, interrupting the reader until later.

And as we all know, later usually means never!

About The Author Roger C. Parker is the $32 million dollar author with over 1.6 million copies in print. Download the rest of the 12 Most Common Newsletter Design Mistakes here www.onepagenewsletters.com

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Copyright 2005 David Frey

Just about every course or book that deals with getting referrals teaches you one single referral method - - “asking” for referrals.

Yes, they’ll teach you how you have to give good service and then they give you a formula for asking for referrals and that’s all well and good….BUT…

…there’s a HUGE problem with this approach. People HATE to ask for referrals. You hate it, I hate it, and the people that get asked hate it.

And the bottom line is…people won’t do what they hate to do. That’s just simple human nature.

Asking people for referrals is right up there with asking your friend to come to church with you on Sunday. It’s downright uncomfortable.

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The sad result is that people don’t get even a tiny amount of the referrals they could be getting simply because the whole “asking” process is flawed.

_____________________________________________

Here’s the Other Problem with Asking for Referrals…
_____________________________________________

Let’s just suppose for a moment that you do ask for referrals. Do you ask all your clients and customers? Do you ask them every time you see them?

Probably not.

Why?

Because it’s not a systematic process for you. There’s not a bell that goes “ding!” to remind you to ask for a referral every time you’re with a customer.

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But if you REALLY want a LOT of referrals. I mean an avalanche of referrals, you need to have a systematic process for getting them.

Referral S - Y - S - T - E - M - S

Systems are business processes that have predictable results and outcomes because they happen the same way ever time, day in and day out.

I like to think of systems using this acronym:

S-ystems save

Y-ou

S-tress

T-ime

E-nergy and

M-oney

If you want to get more referrals you need to implement referral
s-y-s-t-e-m-s.

And the referral system needs to be “transactional” and NOT “relationship-based.”

NOTE: I’m about to ruffle a LOT of feathers with this one. It goes against everything you’ve been taught about getting referrals.

_______________________________________________________

“Transaction-Based” Referrals - The Key to Getting a Consistent, Predictable Flow of Fresh Referrals
_______________________________________________________

A lot of people who teach you about getting referrals will tell you that if you nourish your relationship with your customer or client they’ll give you referrals.

That’s not necessarily true.

I’ll bet some of your very best customers haven’t given you one referral.

Why?

Because they’re busy and have a thousand other things on their mind…just like you.

If you rely on just your relationships to get you referrals you’ll be disappointed.

The key to getting a consistent stream of referrals is to build the referral process into the transaction!

That’s right, you need to build your referral system INTO the TRANSACTION.

_______________________________________________________

Here’s a Great Example of a “Transaction-Based” Referral System
_______________________________________________________

The other day I received a promotional letter from TXU Energy (a Texas Energy Company).

In the promotional letter they included a leaflet that offered $40 to anyone who referred a friend and became a customer.

Would you like to see it?

Here’s the front side:

http://tinyurl.com/3wwq7

And here’s the back side:

http://tinyurl.com/3mynj

They also send this leaflet along with their billing statements. When someone comes out to your house to do maintenance work or respond to a call they leave behind this leaflet.

You see, when a “transaction” happens, they ask for a referral.

There’s no face-to-face asking.

They don’t wait until it’s the “right time.”

It happens every time there’s a transaction.

Because of this, TXU gets a steady stream of referrals. In fact, they can predict with some accuracy that if they give out X amount of leaflets, they’ll get back in X amount of referrals.

The results are…

(1) predictable

(2) consistent

(3) repeatable

________________________________________

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Applying this Referral Strategy to Your Business
________________________________________

Ask yourself how you can apply this referral strategy to your business.

It doesn’t matter if you’re a consultant, dry cleaner, auto dealership, or even a large energy company…you can use this referral strategy.

And there’s so many variations and applications of this simple referral technique that ANY business can do it. Even yours!

About the Author

David Frey is the author of the Small Business Marketing Bible (www.TheMarketingBible.com) and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your lifetime free subscription visit http://www.MarketingBestPractices.com

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Article: Audixp with side-window review .
By: zoneview
My first computer case I used to have was the blank ATX case with 3 exposed bays and 3 hidden bays. In fact, I was really pleased with what I had at that time. Actually, I was really proud of what I had. But, when i went to computer fair located in Pomona, Ca , my mind completely changed . A beautiful modified case with see-through window was caught into my attention. It was a hand-made case. The cost for that amazing case was $300. I was surprised with the case and also with the high-rocket price. The only thing in my head was “Why would i spend $300 for the stupid case? “, “Is that worth it ?” . Few booths away from the case was the windows kit which you can use to modify computer case’s side window. It actually fitted into my needs and it was cheap compared to the modified case I had seen before. I bought it for and tried to modify it myself. You don’t know how hard it was for me to cut the window open. I got scratches all over my hand. Thewindow was ruined. I actually had to thrown the entire kits away because it didn’t work out really well for me. I don’t blame my awkward skill but it is truly hard for ordinary people to modify it on the hard material. I finally decided to go with the case. It is expensive in the first place, but i love it . It has neon light, see through window and it comes with 250W power supply. The entire system glows in the dark with the beautiful green light can catch people attention, especially my friends. They are all impressed. Because of its high-end look and the high price, see-through side window is getting more and more popular. But the price for the window is still high. The price range for it is from $30 to $60. Recently, Ahanix releases one of the special computer case with the see-through window. It comes with affordable price and best in performance. It is an incredible good-looking case. They named it Audixp. I don’t know how they come up with the name but I like how it sounds. Because of many good features Audixp has, I decided to write a review for it. I hope you’ll like the Audixp after reading this article.
Audixp comes in two colors : Dark Silver and Silver as shown at the bottom from left to right. Both have see-through windows. As I know Audixp first generation doesn’t come with side-window. You have to be careful when purchasing the case somewhere else. They might have the first generation without window but it costs the same. I also see the side-window sold at many places. But the price is really high. The regular price in the market about $25-35 for a single side-window. It might not even fit with your computer case. One thing I would like people to aware of is the window kit and side-window are not the same. The kit is to transform the side panel to the side-window.

Dark silver

Silver

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Capacity and features:
Audixp has :
3x5.25″ external bays for multimedia drives
2x3.5″ external bays for floppy drive and zip drive
2x3.5″ internal bays for two hard drives.
Total: 7 bays
1x80mm back case fan included with the case.
1x80mm front case fan can be installed , not included with the case
2 Front USB ports and 1 front Firewire port.
See-through side-window

What can you do with Audixp?
It’s not so hard to answer this question if you are case modifiers or mod lovers. With the super bright light of the cold cathode, you can power up your own shown room. Below is some of the pictures using different cold cathode.

At night the case looks spectacular, you can combine the case with black light in your room to make your own theme of color or you can even modify the case to your own music box. The available cold cathode ’s color is red, green, and blue. The light is amazing. Devices can be installed to match with the light color are DigitalDoc5 and NewQ Platinum. Cool isn’t it.

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The best part about Audixp is the price. With the budget lower than $100 you can bring this case home and enjoy the beautiful of it. Instead of buying the window alone for $30, you can get the windows and a beautiful computer case only from $70-80. This is the time to forget about the old cheap case. Everybody is using High-end cases. Why don’t you get one today !!!
Conclusion: Audixp is the best case for people love to mod but don’t want to take hassle or time to do it. It comes with the low price compared to other high-end case with modified window. You will love it when you see it.
Notice that I don’t write the review in depth because every part of the case displays on the picture with description. Click here to see more

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Upload??…Download??……Help!!

 by: Terri Seymour

How do I upload an ebook to my site? How do I download an ebook or program? I seem to be getting this question a lot lately as well as a specific request to write an article on this subject, so here is the info on how to download and/or upload.

First of all, let me explain the difference. A download is when you “pick up” an ebook, program, etc. from another computer and bring it “down” to your computer.

An upload is just the opposite. You are sending something from your computer “up” to your host’s computer. It will then appear on your website.

To download, all you do is click on the download link and save the file/program to your desktop or wherever you want to save it.

When you click on the link a box will pop up. This box will have a Save & a Cancel & an Open button. If you want to Save the program, click the Save button. A Save As box will then pop-up. This is where you can change the file name if you want to. Also, this is when you tell your computer where you want to put the file.

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I save everything to my desktop until I can take a look at it and decide where to go from there.

For a PDF file, you want to right click on the download link and then click “Save Target As”.

Also, some files will be downloaded as a compressed “zip” file. Compressed files can be downloaded faster and more efficiently. To “unzip” or separate these files once you have them downloaded, you will need an Unzip Wizard. You can find a good one at: http://newbieclub.com/wizard/?web_success

The first step to uploading is to open your FTP site via Internet Explorer. FTP or File Transfer Protocol, is a set of instructions for the computers to use to transfer files. To do this, you simply type “ftp://” (without the quotes) followed by your username (provided by your web host company) then a “:” (without the quotes) and then your password (also provided by your host company). After all this, place an “@” followed by your host address.

Here is an example FTP site: “ftp://MOE:mypass@ftp.myhost.com”

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Once this site loads, you should see a list of files and folders. These files and folders represent your webpages. To upload your file, simply locate it on your hard drive and then drag it onto this window. The file will upload and then you will be all set!

Uploading and downloading may seem confusing if you are a beginner, but once you have a better under- standing of what they actually mean, getting the hang of doing it is much easier!

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Everything of any great consequence is built on a
strong foundation. The world’s most enduring icons of
power, prestige, determination and success - the great
pyramids at Giza - depend as much on the bedrock
beneath them as on the skill of the stonemasons to
survive. So it is with all of us.

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Our bedrocks may not be made of granite but they have
to be every bit as solid.

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“No man [or woman] is an island.” Certainly, this
truism applies to every successful businessperson. And
no businessperson needs a solid bedrock, an efficient
network of support, more than one involved in Internet
marketing.

Anyone can set up shop online. That’s the problem.
Books, magazines, tapes and videos, ‘courses’, e-zines
and web sites all tell you how easy it is. How you just
‘follow these simple steps’ and watch the dollars flow.

They don’t tell you how discouraged you will get when
the dollars are only flowing in the wrong direction. Or
how lonely it can get staring at a computer screen in
your spare bedroom for fourteen hours a day. Or how to
deal with the anxiety of knowing you have to spend
money to promote your business, but not being able to
afford a mistake.

Every business has downsides and problems, but offline
there are often people to turn to for help. Online
traders may not be so lucky. Who do they turn to when
the ‘failsafe’ strategy they read about fails? Who can
they ask ‘why?’ when nobody buys from their site? Who
will hold their hand when they feel as lonely as that
long distance runner?

The answer is staring us in the face. The Internet is
the greatest storehouse of human knowledge and
experience the world has ever seen. It is also peopled
by warm-hearted generous souls from every corner of the
globe who are more than happy to share what they know.

Some will know less than you but think they know more.

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Some will know more but will modestly hold back.

Some will wear their knowledge and experience like a
badge.

Take counsel from all of them and then use your own
common-sense to filter the wheat from the chaff.

But where do you find these people? Where do you go to
build your bedrock?

Three examples of place I have personally found
particularly useful to gain knowledge:

Newsletter publishing: http://www.ezineuniversity.com/

This amazing site will teach you everything you need to
know about setting up and running an e-zine, absolutely
free.

General help and advice: http://www.ablake.net/forum/

By far the best all-round forum for Internet marketing
I have come across. Very active and extremely helpful.
I belong to several subscription sites, but Anthony
Blake’s free discussion group beats them all.

Subscribe to e-zines: If you are reading this, chances
are you already do, but search out more. There are
thousands around and many of them are excellent.

The key to all of this, however, is not to just join
the examples above and take what you need. True
success, and vital support comes from interacting
fully. Share what knowledge you have. Offer
suggestions. Email e-zine publishers with feedback or
questions. Make yourself as busy helping other people
(in whatever way you can) as possible. I this way, folk
will respond to you. Friendships will grow. Other
people in the same situation as you will be drawn into
your circle. Opportunities that may never have seemed
possible will begin to come your way.

I have proved this to be true time and again, and have
developed some wonderful online friendships that I
cherish highly. But if I hadn’t been open to the idea
of approaching and offering support to others, I
couldn’t have expected others to be there for me.

About the Author

Martin Avis publishes a free weekly newsletter:
BizE-Zine - your unfair advantage in Internet
marketing, business and personal success.
To subscribe, and get 6 great free gifts, please visit
http://www.BizE-zine.com

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E-ZINES - The alternative of choice for many organizations are a great way to market yours. All you need is an e-mail account and permission from your stakeholders to send the e-zine. In fact, I have found e-zines to be so powerful that I write and produce five a month. They are:

Self-Marketing News - a marketing newsletter for small to mid sized businesses

PetalsNCents - a marketing newsletter for the floral industry

Creating A Legacy - a newsletter for the nonprofit community, and

Ramblin’ Rose - a newsletter for my retail customers.

WECommerce News - a newsletter for Women Who do Business on the web

The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, visit my retail business, answer surveys, or enter our contests. We ask for an e-mail address every time we have interaction with them.

Formatting your E-zine

Keep it basically the same from issue to issue. Consistency in the format can apply to many marketing strategies on the web. That includes keeping it consistent with the colors and look of your website to consistent categories in your newsletter. Consistency helps your stakeholders understand what is coming next so they continue to look forward to receiving it.

Test new strategies with your newsletter but you also need to keep certain things similar so that you do not confuse your stakeholders. This will decrease the amount of un-subscribes you will receive.

Length and frequency of delivery Make it easy to read and brief. The length of your e-zine will depend on the frequency in which you publish. If you publish your e-zine once a month including two to three articles is the norm, however if you publish on a daily or weekly basis, then I recommend only one short article and or a tip. Too much or too little content will quickly drive readers away.

Subject Line The subject line of your e-zine should be consistent. You can use the name of your e-zine, your organization or another catchy title. The main thing is to use the same subject line with each issue.

Table of Contents “Table of Contents” or In this Issue should appear at the beginning of the e-zine. This to let people know what is in this issue. Most people scan the table of contents see if there is an article that interests them..

Categories Should remain the same from issue to issue. They could include:

Editor’s or Executive Directors Remarks A great place to welcome people and thank them for their support.

One to three articles Lead with the most important or interesting article. This will get people to read the rest of your e-zine.

Volunteer recognition and Thank-you s

What’s New in the organization Such as events and happenings.

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Resources Things your readers would appreciate receiving such as complimentary reports, notices about upcoming seminars that would be of benefit to them as well as a book review or two are great items to put in the resource section of your e-zine.

Advertising and Sponsorship Support Here s where you thank your supporters of the organization and advertisers of your e-zine. Getting sponsors and advertisers to put ads in your e-zine can make it cost you virtually nothing to produce. One word of caution, follow the 80/20 rule so people won t feel that all you are trying to do is sell them something that means your e-zine should be 80 content and nor more than 20% advertising.

Questions, Comments, Reader feedback A great place to answer stakeholders questions that other may also be interested in knowing, comments and by all means any testimonials you receive from your readers.

General Information How to contact the organization, subscribe, unsubscribe, refer others to the organization, privacy statement and how to support the e-zine or organization.

Format

HTML e-mail although HTML is not the preferred way for some readers, all of my e-zines are HTML format. They simply look better.

ASCII text - regular text email format, which includes up to 65 characters per line.

Web based - posting your e-zine on the web.

Font - use a generic font such as Arial, Times Roman, Courier, or Helvetica

When designing your e-zine, here are some things to keep in mind:

Use a Template This provides consistency and you can make changes gradually over time.

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Spell Check Always. Period.

Proofread Have someone else proofread. I have a professional editor read each issue. I read it over two or three times between edits and so does the editor.

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Answer Every Email When someone writes an email to your organization, there s someone on the receiving end waiting for an answer. You owe it to your readers to respond.

Inform, Entertain, and Serve People sign up for email newsletters to gain knowledge, information, to get involved, and to be entertained.

Cultivate contributors Take your time, build interest, gain trust, then ask for money. Include links to giving pages. This allows supporters to make a contribution via credit card or a pledge. If your e-zine has what readers want, you will have a much higher likelihood of increased giving. An e-mail newsletter is an excellent tool for finding new donors online, and increasing its circle of stakeholders.

The technology you use to disseminate your e-zine must be secure and have the capabilities you either now need or will in the future.

One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove the unsubscribes and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit Group Mail Pro or follow this link: (http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1)

Promotion

Have a subscription form on your website!

Have a sign up sheet at the office and at all events. If you speak before a group, make sure you mention your e-zine. Some people are bound to want to sign up.

Promote it with postcards in your monthly statements or on your business card.

Tell anyone you think might be interested. This includes current stakeholders, contributors and volunteers.

Offer a fr*ee report when people sign up. When people subscribe to Legacy they receive not one but two reports just for trying us out.

When you use e-mail for an outgoing message - to cultivate, to inform, to request action, to ask for money - you are creating public relations. Good things happen with E-zines; increased visibility, increased contributions and goodwill. If you plan your e-zine right, give it an interesting title and offer your stakeholders benefits, your e-zine will be a success! Happy Writing!

2005 - Heidi Richards

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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This is a basic guide to help you make money with niche
products.

And to make this very easy let s sell a digital or
information product in any niche market of your choice. OK
let s get started.

First we need to find a product to sell and there are a
number of different ways to do this. You could join a
monthly club that creates niche products. This is exactly
what I do with Nicheology . Jimmy D. Brown and Ryan Deiss
have done an excellent job with this. The only problem is
it s very hard to get into because they have a limited
number of members they let in (1500).

Another way is to buy resale rights to niche products.

And of course you could create your own niche products or
have a ghostwriter do it for you.

After you have your niche product you will need a domain
name. Try to think of a few different names because your
first choices may not be available. Choose a short name and
it will be easier for people to remember. If possible get a
domain name ending with (.com) You should also try to get a
name to match your product. And maybe use keywords in your
domain name to get a better listing on search engines.

And you will need a hosting company. The purpose of hosting
company is to keep your website running properly. They will
make sure everything is working properly so your customers
can navigate through it and buy your product or service. So
this is a very important responsibility. You may find some
free hosting companies, but you really do get what you pay
for. So it may be better to use a paid hosting company.

Also when you start promoting and selling some of these
services you can make some extra money too.

You ll need an autoresponder to send out emails
automatically. You can automate a lot of your every day
business tasks leaving more time for you to concentrate on
more important things like marketing and promoting your
products. With an autoresponder you can send out email
advertisements to everyone on your list at predetermined
intervals, automate the delivery of several different mini
courses all at once, send out sequential emails
automatically whenever someone buys one of your products,
have all of your digital products sent out automatically and
collect names and email addresses and add them to your list
of customers and much, much more.

To collect money for your products you will need a payment
processor. Make sure that you accept credit cards because
most transactions will be made with them. But you should
also consider other options as well, like accepting checks
and money orders. And you may want to use PayPal and
ClickBank. The more ways you can collect money the more
sales you ll make.

Now let s get to the good part.

What I like to do is create a free report that I can give
away on my website. And inside this free report are links
back to the niche product I m selling.

Oh yes! Now that you’ve read till here, it means you are truly interested in ezine and publishing. Continue reading, there are more minutiae to follow.

Now you will have to create sales letters/websites to
promote your products. I like to use Microsoft Word and
Dreamweaver. If you don t have any experience in this area
then make sure you read my free report at
www.1amazingsecret.com to get a jump start on your
competition.

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You ll also have to create some download pages but it ll be
easy with a little practice.

The people are indecisive about the productiveness of this aesthetically written material too.

It merely added to the list of individuals who were unearthing ezine. Just few found this valuable.

If you are looking for a stuff on ezine, you can very well decide about the applications of the piece of literature. Study it till the culmination point to find its worthiness.

Now once your websites are set up then you will want to send
as much targeted traffic to your free report website as
possible. Then everyone can download your valuable
information and once they start reading it they will want to
rush out and buy your main product.

Now there are lots of ways to get traffic to your websites
and you’ll want to use as many as you can. You can use Pay
Per Click ads with the search engines, put ads in ezines,
buy banner ads on other sites, use classified ads online and
offline, when you sell something on an auction site have a
link on your about me page, links from other sites, try to
get high listings on search engines, set up joint ventures,
buy guaranteed visitors, and write articles. More traffic
equals more sales.

Try to get as much traffic as you can but never spam. You
will get into a lot of trouble and your reputation will be
tarnished. So never send emails to anyone unless you have
their permission.

To help increase sales make sure your websites include the
following information: a limited time offer, testimonials,
bonuses, and a strong guarantee.

After you get everything in place and you are getting
traffic you will want to test a lot of different things to
try to improve your sales as much as possible.

Then you ll be ready to pick another niche product and set
it up the same way. It should be a lot easier and faster
with the second product. And keep adding more products.
You ll want to cross promote your products to make even more
money.

So that s the basics and of course the more you can learn
about writing good sales pages and writing killer headlines
and learning different marketing techniques then the more
sales you ll make. So try to spend some time everyday to
learn and improve your internet skills.

=====================
Duane Marx
For other free marketing tips
please visit: www.internet-checklist.com
=====================

You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included.

About the Author

Duane Marx has written several articles about internet marketing.
For more internet marketing resources
and free marketing tips please visit:
www.internet-checklist.com

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Affiliate programs are a great way to generate income if you
don’t have a product of your own to promote yet. You know
that already. But it’s NOT, despite what you’ve heard, just a
simple matter of signing up for this or that affiliate program
and placing free and paid classified ads all over the place to
generate traffic to the website they give you or to get people
to click on your autoresponder link. There’s more to it than
that. Much more.

When I started out in this business in May 1999, I signed up
for Cookie Cutter. Like many of you I thought that I could
simply absorb the information provided and then resell it to
others. I followed all the advice about advertising in other
people’s ezines and all of that. I looked forward to some very
round numbers. Well, I got one alright. A big fat ZERO. And
that’s how it stayed until I realized the truth. That if I was going
to make any money in this business I had to start from scratch.
In saying that, I don’t want to take anything away from Cookie
Cutter. It was and is a marvellous product in terms of what it
can teach you in a very short period of time if you’re starting
from ground zero. (Debate rages about its merits in terms of a
business opportunity but that’s another story.)

In this article, I tell you what worked for me. It’s nothing earth-
shattering or particularly profound. It’s simply reality and
common sense. Here’s what you need to do to make any
significant income from promoting other people’s products.

YOU NEED A WEBSITE

Sorry, but yes, you do. A lot of people pushing their affiliate
program will tell you, if you ask the question “Do I need my
own website?”, “No, you get this beautiful 25 page website
for free!” Great. How are you going to get people to visit it?
And how are you going to get people to visit YOUR
YouBeaut.com website in preference to everyone else’s
YouBeaut.com website (all 50,000 of them)?

Well, let me tell you, the time, effort and expense you
would have to spend would be MUCH better invested in
your OWN unique and interesting website that will attract
traffic simply because it IS unique and interesting.

That said, you pick your affiliate programs to fit in with and
complement your website. Not the other way around. You do
NOT create your website to fit in with and complement your
affiliate programs. So, start with what you know, what interests
you, what you’re passionate about. THAT should be the subject
matter of your website. Then, and only then, should you start
researching which affiliate programs out there fit in with the
website you have created. More about that later.

YOU NEED AN EZINE

You should support your website by publishing an ezine at
least on a monthly basis but preferably weekly. Why? A few
reasons:

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First, it reminds your readers that your site exists (assuming
they signed up at your site in the first place) and hopefully
prompts them to visit again.

Second, you develop a targeted mailing list of subscribers
interested in the subject matter of your ezine and subscribers
that you can direct mail to (judiciously, of course).

Third, you can accept paid advertising in your ezine once it
hits 1000 subscribers or so and fourth, you can use it to
advertise your affiliate programs.

In addition, assuming you take your ezine publishing duties
seriously and it’s not a mere regurgitation of other people’s
articles without any purpose other than to keep your name in
front of an audience (and an ever-decreasing one it will be if that’s
all you do), you can use it to develop your reputation as an
expert in your field by making the original articles you write for
your ezine available to a wider audience by submitting them to
other ezine publishers. Believe me, there’s no shortage of ezine
publishers out there who rely exclusively on other people’s work!

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Establishing your own website and ezine takes serious time
and work. You can’t build either in a weekend. It will take you
several weeks of effort to get it into good enough shape to take
it public (and even then you won’t be satisfied but you have to
start at some point). And it will take several more weeks of
time and effort publicizing the fact that your website and ezine
exist and to start seeing some traffic trickling in.

SELECTING AFFILIATE PROGRAMS

Once you have an established website and ezine, you can start
using them to promote your affiliate programs in a serious way.
You can, of course, start promoting affiliate programs from day
one, it’s just that you won’t see any results until you reach what
I think of as the “established” stage. By this I mean you have
a few hundred subscribers to your ezine and maybe a hundred
unique daily visitors to your website. These numbers are on the
very low end and your sales will reflect that but you’ll at least be
on your way by this point.

Once you reach the “established” stage, you need to be very
selective about the affiliate programs you choose because you
are only going to select a very few of them and they need to be
good performers. Some internet marketing so-called experts
will tell you to pick one or two programs and market them
exclusively for big returns. That’s good advice on one level -
it keeps you focused, and that’s important - but on the other hand
you’re at the mercy of the owner of the affiliate program. If they
go out of business so do you.

So, pick a small handful of programs to promote but make sure
they complement each other (so that someone who is interested
in one program is likely to be equally interested in the others).
It should be obvious but it bears stating - don’t pick programs
that have no relevance to the subject matter of your site! Your
chances of selling to your website visitors are much higher if
what you sell is closely related to the subject matter of your
site. It was the subject matter of your site that attracted them in
the first place. They are already a qualified prospect if what you
sell from your site is relevant to that subject matter.

COMMISSION STRUCTURES

If you have a mega traffic site, then you can make up for in
volume what a particular program’s commission structure
may lack in terms of straight dollars.

But if you have a lower traffic site, then you need to make sure
your traffic is very targeted, but go for higher commission
programs.

In other words, if you’re a mega traffic site, by all means sign
up with Amazon.com and make maybe three bucks a sale.
If you make a hundred sales this week you’ve got three
hundred bucks you didn’t have before. But if you’re a lower
traffic site, focus on making just three sales a week of a
product that pays a hundred bucks a pop and you’re even with
your mega traffic brethren in the commission stakes.

My current best selling program earns me $90 a sale. I
don’t do anything different to promote that than I do the
program that makes me $20 a sale. If it takes the same amount
of time and effort to make a sale from each program, why wouldn’t
I focus my energies on the $90 commission product?

Contrary to what many believe, it is no harder to sell a $247
product than it is to sell a $50 product. Don’t prejudge your
audience. Make sure you offer programs that are relevant to
their interests (and which you’re proud to promote - that should
go without saying but just in case …) and the mere fact that
you’re bringing targeted buyers and highly relevant products
together will do the rest, statistically speaking. Never, never
forget - making money in an online business is a numbers game,
pure and simple. Generate enough traffic and you’ll generate
sales. But if you generate traffic that doesn’t match your product
line, forget about it.

MISCELLANEOUS CONSIDERATIONS

To finish off, here’s a few miscellaneous considerations to take
into account when selecting your affiliate programs.

=> How Long Do the Cookies Last?

Always go for programs that will credit you with the sale even
if the customer doesn’t buy on the first visit. That high paying
program I mentioned above? 90% of the sales come from the
follow-up messages sent by the owner of the program once I
give him the lead.

That’s pretty typical of all affiliate programs. You’ve heard that
it takes an average of seven exposures to a message before a
prospect will buy, right? Well, what happens to your
commissions if you only get paid for direct sales (i.e. where the
customer buys on the first visit following a direct link from your
site)? Right. You get maybe 10% of the commissions you
would have earned from the program if the customer was tagged
as yours for a period of time (and preferably for life).

Always read the terms and conditions of the affiliate program
carefully before investing your time and effort. If it says
anything like “if customer later makes a purchase on a repeat
visit that does not originate from your link, you will not qualify
for a commission on such sale” keep looking.

Some programs will place a cookie on the customer’s hard disk
for 45 days or so which means that if that customer returns in
three weeks to eventually make a purchase, that customer will
be identified as “yours” and you will get the commission. Some
programs even offer “lifetime customers”, that is, the customer is
yours for life even if they come back in three years time and buy
a completely different product.

=> Stats Reporting

Look for real-time reporting of statistics including hits and sales.
Then check to make sure that the hits the affiliate program
records are in line with your own stats tracking. This is easy
to do. I use Roibot to track all clicks I’m interested in
monitoring whether it’s a program I’m promoting or whether I’m
just interested in how many people click on a particular link to
an article, for example. (To check out the Roibot suite of
marketing tools, click this (Roibot) link:
http://www.roibot.com/w.cgi?R5469_roibot ).

=> Frequency (and Amount) of Payments

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Some programs will only pay once you accumulate a certain
amount of commission dollars. That’s OK … it keeps admin
costs down and therefore makes more of the profit available
for payment of generous commissions … but if it’s
disproportionately high compared to the amount of the base
commission, consider another program.

If it takes you a year to accumulate $50 in commissions, ask
yourself how likely is it that this particular company will still be
around in one years? Even if you have no concerns on that score,
if it’s taking you a year to accumulate $50 worth of commissions,
this is not a program that’s giving a particularly good return
on your investment of time and effort. Look for something
more productive.

=> How Long Established?

Related to the previous discussion, think twice before investing
too much time and effort on newly established programs. Add
these to your portfolio by all means, but make your staple
programs the tried and trues.

=> What is Their Policy on Spam?

Nothing irritates me more than to receive spam from someone
promoting one of the programs that I promote (well, OK, other
things do irritate me more but you get my point). Not because I
get into a tizz about spam per se (unlike apparently 90% of the
internet population I have more important things to worry about),
but such tactics bring the program into disrepute because it
suggests that the owner of the program condones spam and if
the owner of the program condones it, how much value does
he or she place on the program? Not much.

So look for programs with strict anti-spam policies.

SLOW AND STEADY WINS THE RACE

Finally, a word about patience. This is a slow and steady wins
the race game as well as a numbers game. Don’t spit the
dummy, throw in the towel, chuck the Glomesh onto the shagpile
(or whatever your vernacular equivalent of a dummy spit is)
because you don’t make a single sale in your first month with a
new program.

By all means take a closer look at how well the product fits in
with the demographics of your audience (website and ezine) but
if it’s a good fit, don’t throw the baby out with the bathwater
(enough with the metaphors already, OK).
Instead, refine your marketing approach, tweak your ads,
brainstorm for more creative ways of promoting the program.

Don’t just write the program off as bad until you’re sure it’s not
going to work for you. There may be some peculiar demographic
factor common to your group that you’re not aware of but until
you’ve given it a good try, don’t assume that’s the case.

As a general rule, so long as you’re sure that the product is a
good fit, work with it for a year to give it a real chance of
performing for you. The internet landscape is strewn with the
carcasses of would-be successful entrepreneurs whose only
mistake was giving up too soon. Don’t be one of them.

About the Author

Elena Fawkner is editor of A Home-Based Business Online … practical
home business ideas, resources and strategies for the work-
from home entrepreneur.
http://www.ahbbo.com

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Creative Ways To Make Money With eBooks

 by: Jeremy Gislason

How creative are you when it comes to making money and increasing your subscribers using ebooks or other digital products?

Here are some tips on how to increase your profits with ebooks.

You could show your prospects a sample page out of your ebook. This will make your prospects curious to buy. You could even give away a free version of the ebook and then give people an option of buying the paid version. Also let others give away the free version of your ebook.

You could divide your ebook content into reports then give people the option of just purchasing the info they want. Or you could charge people a low price to read half of your ebook. If they like it, they can pay full price to read the other half.

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You could also earn extra profits from selling monthly updates of your ebook. You could also back end sell the extra never released chapters of your e-book.

You could redesign your ebook for specific niches. You can create multiple profits with very little work. Ex: Turn a business ebook into a craft business ebook. You could then divide your ebook into online newsletter issues. You could charge a reoccurring monthly subscription for people to view each issue.

You could give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with. You could also offer freebies that are related to the ebook your selling. It could be free monthly ebook updates, free e-zine, free consulting, etc.

You could offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.

You could make your ebook available for offline people. Your could turn it into a print book, report, video, audio book, print newsletter, etc.

But many people agree that one of the best way to increase your profits and sales is to bundle many products or services together into one package. You could purchase reprint rights to other people’s ebooks an combine them with your in a large package deal or private ebook library web site.

This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you’re selling a computer you could add in software, hardware, computer furniture, etc.

There are many ways to go about choosing the right products or services to bundle into one package. You could survey your customers and see what products or services they would like you to offer in the future. Spy on your competition and see what products and services they’re offering or not offering. If you would like to, bundle unrelated products or services together, ask your customers which ones would be of interest to them.

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Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you’re selling a baseball magazine you could add a free baseball when someone buys a subscription. You’re now targeting people who want the baseball magazine and those that want to play baseball out in the yard. Some people buy a package deal just to get one of the products.

No doubts about the coherence of this excerpt, still the readers are doubtful about its positives.

It helped those folks who were hunting facts on online newsletter. All were not in a position to acquire the bonuses from it.

Don’t panic yourself by illogical philosophy. Read till the close to find if it works for you.

There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy the reproduction/resell rights to other people’s products. Team-up with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative!

Best of success to you!

Copyright 2005 Jeremy Gislason

About The Author Jeremy Gislason is the webmaster of SureFireWealth.com and several other sites. You can find lots of great ebooks and software at: http://www.SureFireWealth.com.

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When I first began attempting to make money on the internet, I fell into the trap of advertising my website with “get rich quick” promoters and products, thinking I’d get my money back immediately with their allegedly wonderful services. After wasting hundreds of dollars on marketing, I decided to take another route: I tried pay-per-click search
engines and other conventional-but-expensive means of generating traffic. I never really
saw any conrete results, but I continued plugging away. I talked to business owners, researched different methods, and spent even more money… until I found a few methods that worked for me and have consistantly worked to give my websites exposure. I wrote this article to give readers like you the opportunity to skip the learning curve and move to where I am now. This article will dispell the biggest misconception about marketing and will also give you information about the most effective method to build your online business.

The most common misconception about Internet marketing is that you have to pay an exorbitant amount of money just to get traffic to your website and a steady stream of customers buying your products. This isn t true. Pay-per-click search engines have their merits and e-commerce marketing companies can sometimes be effective, but they can also be very expensive, often driving you too far into debt to recover before you see anyprofits. This is precisely why less than 3% of people who begin Internet businesses actually ever see a return on their investment. In this article, I will explain why this isn t necessary–and how you can skip this learning phase and begin using inexpensive and free tools to begin putting money in your pocket immediately.

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While there are many free and inexpensive methods to effectively market your business and put money into your pocket, I am going to focus on the absolute best, fastest, most profitable, and most recommended method among gurus and Internet millionaires:
creating your own ezine.

You can begin today by signing up with an autoresponding email address, where you can send opt-in subscribers to be added to your mailing list. I would suggest using
http://www.getresponse.com because it can handle the biggest loads. You can open an account for free, but I would suggest eventually upgrading to a PRO membership. This autoresponder is by far the most effective Internet marketing tool and after you see how it works, you will want to reap its full potential.

After you take some time to explore and understand your getresponse account, you can begin writing the first article of your ezine. Take some time to review your site and your products. Make sure your ezine article properly reflects what you re marketing–and make sure you have at least one link to every product you talk about in the issue. Give some general advice, but use persuasive sales language. Entice your potential customers, but do not stretch the truth too much; you want to gain as many TARGETED subscribers as possible. Remember: these people are opting-in to your mailing list because they WANT TO BUY YOUR PRODUCTS. When you have finished your first article, load it into your getresponse account.

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Now you are ready to begin marketing your ezine. The best and fastest method of gaining subscribers in my opinion is starting a campaign at http://www.leadfactory.com .
Leadfactory will work with you on a pay-per-subscriber basis to help you create a mailing list of PEOPLE WHO WANT TO BUY YOUR PRODUCTS. If you work with
Leadfactory, make absolute certain that the ad for your ezine and product is 100% accurate. Remember: you re paying for subscribers, so you want ones that want to buy your products. I personally would suggest buying subscribers from Leadfactory to begin with, but if you want to go the completely free route, you can begin by signing up for the free trial version of Push Button Leads at http://www.pushbuttonleads.com. You can use this product for free for two weeks and then decide whether or not the amount of subscribers you get is worth the $20/mo. fee.

You are now ready to begin increasing the your ezine s exposure. This requires
MASSIVE ACTION and a lot of patience. You can begin by creating a boilerplate ad for your ezine that includes information about your products. Make the ad only a paragraph long and use some persuasive sales language. You will then need to submit your ezine to ezine directories and ezine announcement lists. You can begin by going to google and typing in ezine directories. Begin submitting your subscription information
(whateveryournameis@getresponse.com) along with your ad and any other information the site asks for. Do this to as many ezine directories as you can find. I would suggest submitting to a minimum of 50. This will seriously increase your exposure by putting your ad on all of the top ezine directories on google.

Goodness gracious. Your exquisite drive to explore more would be satisfied further. You need to be consistent with this piece of article to receive more.

Next, go to Yahoo.com and sign up for an account if you don t have one already. Use Yahoo to find ezine announcement lists and promotion groups. Yahoo has about 100 of these groups on their website and some of them have a significant amount of subscribers. To sign up for these groups, send a blank email to the group email list or the group admin. You should immediately receive an email back, asking you to subscribe. Subscribe to them - and do this to as many promotional lists and groups as you can find. Once you re in the group, post your ad along with the address of your ezine whateveryournameis@getresponse.com and the address of your site (if they allow it). This technique can win you between 50-500 subscribers each week. Make sure you use it to your advantage by signing up for as many group as possible.

At this point, you have gone further than most internet business owners ever get. Take some time off, relax, and watch your mailing list fill up with subscribers.

Make sure you continue to send out new ezine issues every week or every other week to let your customers know you ve got new deals on your website.

About the Author

Isaiah Hull publishes Work At Home Right Now, a fresh and informative newsletter
about making money on the internet and using proven methods to increase your site s traffic and profitability. If you re looking for time-saving and money-saving tools, as well as honest business advice, come by and subscribe at http://www.workathomerightnow.net

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