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My Grandfather was a man of few words. (I am not much like him in that respect.) When he did speak everyone listened. He would speak his mind and it was usually words of infinite wisdom. He was a farmer in the Ozarks of Missouri and I guess he got that way due to all the time he spent alone in his fields. I remember as a little boy, a conversation he had with my Grandmother. My Grandmother asked my Grandfather why he told her only once in all their 45 years of marriage that he loved her. My Grandfather s reply was very simple. I told you I loved you once and that was good enough. It s when I tell you I don t love you is when you have to start worrying.
As time has past in my 8 years in Internet sales, I have often thought of this conversation. The average ISM will attempt to contact the customer after a request maybe only once whether by phone or email. The customer is often left wondering if the dealership really cares if they buy from them or not. They may have gotten your message that you called, but lack of follow up will leave them wondering after that. Looking from my Grandmother s point of view, she went all those years knowing my Grandfather loved her because he showed her with actions. But she still had that need to hear it.
Our internet customers often feel this same need. They want to feel special about their request because they made the first step in commitment to purchase. Do not confuse this as any other sign. How we conduct that first contact is so crucial it will affect not only whether we will get them into our dealerships, but also whether we will deliver them a vehicle. Too often our first contact with them is spent dryly giving them either very little information or just spitting out a price. The lack of personal attention to them and what they feel is really important will make or break the Internet effort. Remember, Internet sales have nothing to do with price or buying a car, it has to do with relationships.
The more personal information you are able to gather during that first contact will enable you to have greater insight into their needs and wants. Spend time with them on the phone as if you have been friends for years. It will ease the tension of buying a car and enable you to better serve their needs. This will build trust that cannot be accomplished anywhere else in the sales process. This is a major difference from the conventional customer.
Show them a reason why their personal needs will be fulfilled up front and you have won the battle. You can show them, as my Grandfather did, that you care for their needs after they come in. But you only get one shot at telling them upfront their needs are important. They will sense it and willingly accept showing them you care after their arrival at the dealership.
The psychology of the Internet buyer is much different than the conventional customer. Utilization of this psychology must happen if we are to be successful. Yesterday they were the conventional customers, attempting to negotiate as their Fathers did. Once they hit the Internet, they feel protected and secure. You must step into this security and keep them feeling safe.
Internet customers have a greater need for security and acceptance. If you keep this in mind, you will always fare better. You will succeed where others will fail, regardless of the price that is quoted. Only after trust is established and developed, do you proceed. Your most valuable assets are time and your ability to sell yourself as someone with creditability and sincerity. These are the attributes the Internet customer is seeking from you. You must back up what you say to the customer later in the process, but if you cannot establish trust in the first contact, it won t matter.
You can call it corny or attempt to brush it off, but the plain truth is that Internet customers are a lot like my Grandmother. It was always more important that she felt loved than to hear it. That is why she stayed with my Grandfather for so many years without hearing those words. She felt safe and secure.
I miss my Grandfather even today. He told me he loved me once.

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Dennis Rushing is the President of Dealer Cat, an automotive Internet training and consulting company that is based upon his patented proactive selling systems. Contact him at drushing@dealercat.com or visit www.dealercat.com for more information.

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About the Author

Dennis Rushing is one of the true pioneers in Automotive Internet Sales. He began selling vehicles through the Internet in March of 1994 and has developed unique selling processes that are based upon unmatched experience and success. Dennis has personally sold over 4300 vehicles through the Internet, which makes him easily one of the most successful ISMs in automotive history.

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How To Make Your Subscribers Stick To You Like SUPER GLUE

 by: David McCammon

One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.

This can make the whole process of list building frustrating. For this reason many list builders get into a pattern of starting and quitting which can further slow down the overall list building process.

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Unfortunately most of the strategies for list building suffer from a negative quality. The conventional wisdom still has Internet marketers using ebooks, software, e-courses, auto responder series and such to build and keep their lists.

The problem is that at least as far as building and keeping mailing lists ebooks and software have become practically worthless. Even the highest quality most information packed ebook has very little value.

Many marketers don’t want to hear this but it is absolutely true. First, the information that it gives you is almost always something that we’ve heard or read before.

How many different ways can an author repeat the same things. How many times have you heard that it is important to build lists for instance? Or to collect email addresses before sending prospects to your affiliate page?

What about writing articles for free traffic or tracking your ads so you know what works and what doesn’t? Most secrets are not really secret anymore so ebooks tend to be just reworded and recycled information.

Secondly, once the ebook has been read or e-course is finished what’s to keep your subscriber from un-subscribing? You have to constantly try to keep the subscribers interest. This is very hard to do because we are constantly bombarded with more and more information from different sources.

In looking back over time at which newsletters or lists that I stay subscribed to I find a common characteristic in about 75% or more of them. That common theme is an association with password protected sites.

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This can be password access to a directory or a download site. It can be access to special software that I use while logged in. Sometimes the password is changed monthly so that I will remain on the list but not always.

Right now I belong to a couple of websites that are regularly upgraded with free downloadable ebooks and software. I belong to a password protected ezine directory that is regularly upgraded.

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I also belong to password protected sites that offer everything from free ad trackers and banner rotators to free scripts and clickbank storefronts. It is unlikely that I’ll be unsubscribing from these associated lists/sites anytime soon.

When you give subscribers something that is continually useful. Something that they really want, you don’t have to worry about keeping them. They keep YOU!

For instance most internet marketers are familiar with clickbank. I joined a free membership site that offers among other things a free clickbank portal. All I do is enter my clickbank username and I can sell thousands of clickbanks products from one url.

Why would I unsubscribe from this list? Other companies charge $30 to $90 for this type of storefront.

Here’s the key. Give your subscribers access to something that others are making them pay for. Give them for free what they would be willing to pay for.

Do this and they will get to know and trust you. And they’ll buy from you. This trust takes a little time no matter what some sales letter might say to the contrary.

Take the time to build trusting relationships and you’ll do very well. This has ALWAYS been true in business and Internet marketing is no different.

(c) 2004 by David McCammon

About The Author David McCammon has been marketing successfully for more that 20 years. He has taught hundreds how to work at home AND have fun at the same time. Get the tools and the day to day strategy to make Money the FUN WAY: http://www.freetrainingcenter.com/vs.html aceking@sbcglobal.net

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Copyright 2005 Arun Pal Singh

Be careful when you write.

Words you use, sentences you phrase will reveal what you are.

We come across so many examples daily.

There are sales letters that I do not even bother to go beyond first few lines.

There are others which keep me hooked till the end.

What differentiates one from another?

-Use of the right language.

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What is right language you might ask?

-It depends upon the occasion, I would say.

When you interact in the real world your facial gestures and voice modulation can to some extent compensate for the wrong selection of words though that too becomes difficult sometimes.

But internet is a faceless world.

Here your sole medium of communication is the written word. It is in your emails. It is in your sales letters. It is in your website, advertisements and not to speak of many other things.

So when you use wrong word on the net you will not be pardoned. Online business thrives on the written sentences. Whether they take a form of sales letter, a promotional article or communication with your potential customers, your writing will influence your business.

What you write forms a personality of its own. In language each word has a unique identity, a unique meaning. Further amalgamation of words into sentences forms a structure that may vary in the shape depending upon words chosen and how well they have been knit.

This whole process will differentiate a well built writing from a poor one.

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This whole process will eventually distinguish an impact from a thud.

Yes! You should choose your words carefully and knit them diligently.

This is an ongoing process and can not be learnt in a day. But it can be learnt for sure.

First and foremost is writing with passion. Whether it is a sales letter or an email, when you get involved in the work you produce a better copy. Your mind works on a different level and your vocabulary is used to maximum.

Second is constant reading and increasing your vocabulary. Whenever you read something whether it is newspaper or a novel or anything you do come across new words. Note them down and look for exact meaning. Do not work by approximation to complete the reading. It might seem boring initially but it will end up forming a good habit and enrich your vocabulary.

Study the good works of successful people. Learn how they produce powerful statement using the same set of words. Note how everybody has a unique style that they can be identified with.

You too should develop your own style. No! Not a copy of someone but your own. Write as you comfortably write. Don t imitate somebody in want of style. As you write naturally your style will take a shape.

Last but not the least, keep your grammar and spellings correct. Wrong grammar and spelling mistakes leave a very bad impression. It does not matter if your reader has a bad grammar but you will be judged by absolute standards.

Typos and grammatical mistakes are absolutely intolerable. Avoid them as you would avoid an allergic substance.

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Follow these and you will have better hold on the language and better results in your business.

Your words are your weapon in this marketing arena. Make it sure that you possess the best ones and you are an expert user.

About the Author

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com. To avail his free Income Course, send an e-mail to subscribe@homeforprofits.com with subject subscribe .

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E-marketplaces from Seller’s Perspective

 by: Nowshade Kabir

What is an E-marketplace anyway?

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E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a large numbers of buyers and suppliers can be serviced as a community. A participant of an E-marketplace can be a buyer, a seller or both. Unlike an E-distribution portal which is oriented to assist suppliers selling their products or an E-procurement system which is focused on buyers solely, an E-marketplace is a platform which caters buyers and sellers equally. As a participant of an E-marketplace you are able to explore buying and selling opportunities, make sales offers and buy products and services, add products and services to aggregated e-catalog and use numerous other value added features.

E-marketplaces are tremendously beneficial to all businesses that decide to participate in them. However, the potential benefits that a company can accrue from an E-marketplace are directly proportional to the factor how heavily the company uses the offered features of that E-marketplace. Naturally, a company that makes e-marketplace as its primary sales channel and integrates its sales resources to supply chain solutions of the E-marketplace avail more in sales and administrative overhead cost savings, reduced paper work, better customer service, reduced product distribution costs and online sales growth than a seasonal user of the e-marketplace.

A committed participant of an E-marketplace can benefit from and improve two primary factors of company productivity: Revenue Growth and Cost Savings.

Revenue Growth

Expand Customer Base

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A seller, once registered with an E-marketplace, gets immediate access to a large community of prospective buyers of his products or services.

Revenue Increase from Existing Clients

Existing clients get faster and easier access to product information, quicker response to their requests, get better customer support and buy products online.

Revenue Increase from Value Added Services

Once an E-marketplace is set as primary sales channel, freed resources can be used to create more value added services for clients. Some of the services that the E-marketplace offers also can be utilized to generate more value.

Cost Savings

Order Processing Cost

The supply chain solutions of E-marketplace allow sellers to reduce order processing cost significantly. Studies show that cost of processing a purchase order can be reduced from US$ 70 down to US$ 6 only.

Sales and support costs

By automating sales and customer support processes companies can reduce over head costs over 25-30% easily.

Inventory keeping costs

Clearer visibility and forecasting ability allow companies considerably reduce inventory keeping costs.

Most executives agree that primary reason why they feel that the companies should participate in E-marketplace is its ability to streamline supply chain mechanism. Many inherent inefficiencies of supply chain process can be eliminated thanks to integrated to e-marketplaces supply chain solutions.

What sellers have to do in order to participate in E-marketplaces and reap numerous benefits that it can provide?

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As most of the administrative and operational tasks are done automatically by the e-marketplaces, participation in them is not a difficult process.

These are the basic steps that a seller must take to participate in an E-marketplace:

Register

Registration might be an easy job of filling up a form. It is much better to take some initial preparations before doing this.

Choose a good login name: your login can be used by the E-marketplace to give you subdomain name, i.e. login.e-marketplace_name.com.

Profile: A well-written profile increases company image.

Logo: your logo helps you brand your company.

Add your products or services to E-catalog

Most E-marketplaces furnish with easy to use forms or wizards for sellers to add their products to E-catalog. As the product and service classification used in the E-catalogs often is an industry standard, it is important to spend some times to find the perfect subcategories for your products or services. If you have any doubt contact the customer support of the E-marketplace. Fill up as many given fields are there for a product as you can. The more information buyer gets right away the faster his buying decision would be.

Create offers

Most sophisticated E-marketplaces have various sales platforms apart from the E-catalog inclusion. Make general sales offers, time sensitive offers (hot offers with offer expiry dates) and auction offers of your products and services. Determine the terms and methods of price, payment and shipment.

Decide how you will handle portions of the supply chain that you have to do offline.

Although, most of the supply chain process can be done online, not all e-marketplace offer a complete end to end solution. You also have to figure out what part of your back office can be integrated to the E-marketplace.

About The Author Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com. nowshade@rusbiz.com

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How Do You Define Your Success?

 by: Nicholas Dixon

How does an online marketer define success ? There are many ways to describe success, but does it always have to do with a hefty bank balance ?

I can consider myself to be an online success. Heck, I am not making a ton of money every month or consider myself to be a guru.

So how could someone say they are a success with little to show for it ? Again, it all fits with your definition of success.

For years too many people have believe that success is all about the realisation of material things . This has caused many persons to chase after their dreams in frustration and then give up.

Because they are not making lots of money in the online gold rush, they think that they are losers and they are because they think themselves into failure.

Anyone who adds value to another person’s life is a success in my eyes. As long as they provide something to make you happier, make more money or feel good about yourself they are successful.

We have many unsung heroes among us. They have overcome adversities and personal crisis in their lives and still have the drive to make another’s live better. They are rarely seen in the news or on television.

They don’t have to anyway. Why ? Because they already know who they are and their limits and capabilities. Telling them is just reminding them of who they are.

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Keeping track of where you started and where you are now should give you some idea of how much progress you have made.

So are you already a success or are you waiting on someone to tell you so ? I hope not.

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To your success and mine……. ,

© Nicholas Dixon

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About The Author Nicholas Dixon is the publisher and editor of The Roc newsletter .Visit http://WWW.Geocities.com/Oceanroc and subscribe to receive helpful resources and articles. Oceanroc2003@yahoo.com

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Most web marketers have seen the usual promotion strategies dozens of
times. Search engines, newsletters, email ads and the like. Yet it can
seem like a painfully slow process to build up from a trickle of visitors per
day. Slow and steady marketing programs will pay off, but sometimes
slow is just too discouraging! Unfortunately many web business owners
will give up because of the psychological toll of a slow start.

To boost your site (and your confidence), you need to focus on bringing
traffic to your site NOW to build an awareness of your site’s
existence, even if it does not immediately translate into sales. You also
need to let the big guns in your industry know that you are online, and that
you intend to be a player. You need a promotion strategy, not an
advertising program. If there is one concept to keep in mind throughout
your web marketing career, it is this…

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You can promote without advertising. In fact, promotion is often a much
more powerful way to succeed. We tend to think of these two concepts as
one and the same, but you are severely limiting your results if you
concentrate only on “advertising.” For one thing, there are rules about
advertising (i.e. spam). In addition, we are all growing more impervious to
ads; we see and hear so many per day that we unconsciously filter them
out.

Advertising is geared towards the sale. Promotion, on the other hand, is
geared towards building awareness. Promotion focuses first on the
person you are communicating with, and then subtly returns the focus to
you. You can advertise your site without emitting those bad vibes that
“advertising” usually produces. How do you accomplish this? There are
several ways, only one of which we will discuss in this article.

Email. Not email newsletters, or email ads, or email discussion groups but
person-to-person email. Yes, you can send free email to people you
don’t know, provided that you are offering something of value (or
potential value) for the recipient. A blatant ad is simply spam, which will
win you no friends at all.

The first step involves making a detailed (if not exhaustive) list of other
companies/web sites related to yours. Now carefully formulate the
approach you are going to take to inform these companies of your
existence.

You need to have some feature on your site that might benefit them, which
becomes the angle you will be using. (You should actually have these
features on your site; please don’t lie just to get the “angle.”)

1. Have a links page. Institute your links first and then inform other sites.
Obviously, you can’t link to 500 web sites, but you CAN email them,
ask for more information about their company and tell them that you will
consider a link to them (make sure that you do add some of these
companies, or rotate your links periodically)

2. Write a monthly (or weekly) feature on a related company that is doing
something new and/or exciting. Email a large selection of companies, tell
them that you might like to feature them in the future and ask for more
information. (You can email them again when they are featured!)

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3. If you feature/review/promote any type of product, you have an immense
opportunity to contact hundreds, if not thousands, of companies for
information. Most often you will have little trouble getting a response.

Every company loves to talk about itself, and have others in their industry
acknowledge them as an important player. Even if your site is small,
companies will value the exposure you can give them. Your carefully
constructed emails will not only stroke their ego, but will let them know who
you are. You might develop a correspondence relationship with some, and
those that benefit from your features will often help you in return. Others
may return to your site periodically to see their feature.

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So start sending those emails, but remember… it’s not about
you, it’s about them!

About the Author

Michele Haapamaki writes for Eworksworld, the only Internet Marketing Portal
that reviews marketing companies and sites all in one place, so you spend
less time searching the web! Send in your tips to our Red Ink Watch, which
provides unbiased commentary on the (mostly negative) balance sheets of
major Internet companies!

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Secret F/r/ee Ingredient Transforms Web Sites Into Money Machines

 by: Jorge M Vega

The key to transforming your website into a serious income generator that consistently converts visitors into cash customers is right in front of your nose. Without beating around the bush, the often overlooked secret ingredient is, quite simply, to pay very close attention to the proper use of language on your site. As a professional marketer, you can’t afford to undermine your own image, or tarnish your good reputation, by using imperfect ad copy anywhere on your website.

It’s plain and simple, words sell!

You have to choose them wisely — and “package” them correctly. They’re the only vehicle you really have for making the sale. Everything else is just fluff along for the ride.

Recognizing the importance of this key ingredient, which costs you nothing, and taking appropriate action as suggested below, will set you apart from the millions of other webmasters who are just spinning their wheels…and making no sales!

Negligence on your part in this department, on the other hand, will cast all your marketing efforts into an uncontrolled tailspin, and turn your visitors away faster than if you stood before them wearing a big sign around your neck reading: “Danger - Infected With Contagious Disease”

This key ingredient is all the more critical on the Internet because it is, and I think we can all agree, a text driven medium: words are its fundamental building materials.

AN OVERVIEW OF THE PROBLEM

All the fancy pictures in the world, even with just the right combination of colors, in the most imaginative layout, along with the most creative use of pop-up and pop-under windows, cannot help your marketing efforts one iota if you use the wrong words in an incorrect manner. Meaning, do not expect miracles if, to use common street vernacular, “You’re just trying to get over.”

These props can only enhance, but never replace, your fundamental written message. Dignified, careful use of the English language is a prerequisite to successful online marketing. But, many marketers are blatantly disregarding many, if not most, of the basic rules of English usage. Sad, but true, just about everywhere you look online, the English language is suffering a fate worse than death.

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Now, please note, I’m not suggesting that before you design your website you’ll need a Ph.D. in English literature, or be a noted, prize winning author. But, what I am suggesting is that you should be as careful as you possibly can with the contents of your website if you wish to attain recognition as a professional marketer. A professional marketer makes every effort to show his/her target audience that their approval, and their respect, are valued.

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A shabbily written website conveys just the opposite sentiment. In fact, poor grammar, sloppy punctuation, and misspelled words galore tell the reader that they are not worthy of your very best effort; you are saying, “Here’s the best I could muster under the circumstances. Take it, or leave it. Pay me the $29.95 on the way out for taking a look.” How inconsiderate!

Of course, this is not to suggest that all, or even most, sites are carelessly and sloppily contrived. Quite obviously, most webmasters invest a great deal of attention in all aspects of their creation. And, let’s face it, web design is a creative process.

ELEMENTS OF THE UNPROFESSIONAL SITES

At one end of the spectrum, there are enough ‘bad pennies’ around to keep any surfer busy for hours rinsing out the bad taste from their mouths after a visit.

At the extreme end of the same category, encounters with sites where the choice of vocabulary is not in the best of taste, where reasonable attention to grammar and spelling have been grossly disregarded, and where simple English been battered beyond recognition, may leave an uprepared visitor with permanent, debilitating, psychological damage, such as a hard to diagnose speech impediment, or maybe an involuntary nervous twitch across one cheek.

In my personal case, after so many chance meetings with disastrous, unacceptable sites, I’m left with a uncontrollable, drooping eyelid over my left eye which makes Bank tellers stir nervously whenever I announce a withdrawal. : )

Sites that have been compiled irresponsibly indicate a questionable professional intent by their owners, and a lack of interest in putting forth their best effort. Not only would I not buy anything from them, but you can bet your bottom penny that I’ll never revisit.

SOME SHINING EXAMPLES

At the opposite end of the spectrum, among the most professionally done websites I have visited are those belonging to Corey Rudl (this is not a plug, the man makes enough money without my help.)

Obviously, his sites are carefully reviewed for grammatical errors, punctuation is exemplary, spelling mistakes are usually nonexistent; they’re, all in all, a clean, crisp, professional rendering - truly worthy of their creator’s pride.

Two other marketers whose websites are a joy to visit, given their fastidious attention to the proper use of language - in the manner described throughout this article - are Bryan Winters, of www.pushbuttonpublishing.com, and Chris Carpenter, of www.googlecash.com. Again, as in the case cited above, both these gentlemen care enough about the impression they make on prospective customers to always “put their best foot forward.”

Their websites’ content has been double checked for common usage errors, relieving the reader from any undue distractions; their sales messages come through as clear as a bell. Like Corey Rudl, they leave you with the image of a polished and sophisticated marketing professional. Your ultimate buying decision is based solely on the merits of their products, not on whether they botched up their sales pitch with carelessness.

Please note, my mention of these three particular marketers should not be considered endorsements of their products. I am a happy customer, but they are simply being singled out in this article as prime examples of how, in my modest opinion, one should handle the use of language as a skilled, responsible, Internet marketer.

SUGGESTIONS AND RESOURCES

A professional looking website, within the parameters I have pointed out, is not that hard to achieve. There are inexpensive, easy to use tools and aids to help you accomplish this indispensable goal.

For example, if, like most of us, you have a tendency to misspell words, take advantage of the Spell-Check feature built right into most word processor programs to double check your work. Or, better yet, since you’ll be actively engaged in the process, buy yourself a pocket Dictionary for about six bucks to look up words. Personally, I own several of these, with a few foreign language versions for both Spanish and French.

If punctuation and grammar give you migraines, buy yourself a College level English Usage or Style handbook at any used bookstore in town. Then, when in doubt about any facet of your written work, leaf through it to find an acceptable solution. In no time at all, with just a little effort on your part, you’ll gain mastery over any aspect of the English language which previously derailed you.

Personally, I use one, or both of the following when I run into a grammar roadblock: William Strunk’s Elements of Style, and American Heritage Book of English Usage.

And, if you’re fortunate enough to have, either a member of your family, or as a friend or neighbor, an educator who teaches English and whose expertise you trust, ask them to review your written work prior to publishing it as a website.

Well. This excerpt is aimed at catering all the readers of church newsletters. I hope it met your needs till here.

We have additional articles on if you wish to read. We shall forward you with resources at the end of this article.

You’ll receive invaluable insights and suggestions from a specialized professional, at zero cost to you. Naturally, for your own peace of mind, refrain from taking their suggestions personally; it might be helpful to pretend that the work being reviewed by them is not your own.

Additionally, should be inclined to doing your revisions online, I offer up this list of grammar related resources with accompanying descriptions. They’re all fr*ee:

1. http://www.chompchomp.com/terms.htm Grammar terms are listed and each is linked to its own page of explanation and examples of correct and incorrect usage. There are also online exercises. By one Robin L. Simmons.

2. http://www2.ncsu.edu:8010/ncsu/grammar/ Home of the Grammar Hotline. Has tips and links. From North Carolina State University.

3. http://www.well.com/user/mmcadams/words.html Glossary of grammar terms and their meanings. From magazine-editing guru Mindy McAdams.

4. http://www.wsu.edu:8080/~brians/errors/errors.html Paul Brians of the Department of English at Washington State University talks about common mistakes and about perfect English that is often changed in error by well-meaning editors.

5. http://www.worldwidewords.org/ All the pieces here are about English words and phrases what they mean, where they came from, how they have evolved, and the ways in which people sometimes misuse them.

CONCLUSION

Thankfully, for the kind of writing that we do for the Web, you will not have to become adept at unraveling such mysteries as: What emotions dictate the use of the Subjunctive voice? Or, define a prepositional phrase. How about, what is the difference between a definite and an idefinite article? Or, can a personal pronoun be used in the possessive form? Better still, how would you indicate possession for a noun ending in the letter “s?” Last but not least, does the English language have a future perfect tense?

Cast all your fears aside, because not only would answering those questions be beyond the scope of this narrative, they would surely be well beyond my own limited and flawed intelligence, as well! For website publishing, we only have to concentrate on writing clearly, sharply, and concisely; clean, simple, and well thought out copy is all we’re after. A basic common sense approach. Pulitzer prize winning authors are bred elsewhere.

You’ll find that, by taking the simple precautions and suggestions I have oulined here to spruce up your website, your professionalism will shine through, making you feel proud and empowered, your feelings of self worth will rise dramatically, giving you added confidence to tackle more and more written projects, praise from others will allow you to recognize your dormant talents, helping to fuel your creativity to a higher level…and your bottom line will inevitably soar as a result!

Copyright 2004 Jorge M. Vega - After struggling for years trying to figure out what worked and what didn’t work online, the author has started to “bring home the bacon” marketing on the Internet. See the few select, sure-fire ways he has found that anyone can use to begin making a comfortable home-based living, starting today: http://www.earnlarge.com/pbi

About The Author Jorge M. Vega is foreign-born, and thanks God daily for the privilege of living in the land he loves, the good ol’USA. Taming the Internet beast took several years, but he’s found several easy ways to online profits which he gladly shares.

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it From The Author Inside You

 by: Michael Southon

Review: Profit From The Author Inside You

reviewed by Michael Southon

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Profit From The Author Inside You

by Roger C. Parker

pdf format, 120 pages

$37.00

I’ve reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you’ve ever had the slightest desire to write a ‘How To’ book, I urge you to read ‘Profit From The Author Inside You’.

It’s worth pointing out right at the start that Robert Parker does know what he’s talking about - he has written 24 books that have been translated into 37 languages and there are currently over 1.6 million copies of his books in print.

This book assumes that you offer some kind of professional service. Robert Parker argues that writing a ‘How To’ book is not an end in itself, but a means of positioning yourself as one of the leading experts in your field. As Robert Parker shows, books possess “magical” powers - writing a book opens the doors to speaking engagements, spinoff books, newsletters, columns, and hefty consulting fees.

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I once knew a human resources expert in Australia and he was very good at what he did. But he used to complain bitterly that there were people with half his expertise earning 20 times the amount he was. Why? Because they had written a book!

If you’ve always thought of writing as a painful process that requires a huge creative effort, you may be in for a pleasant shock.

Robert Parker shows that most successful (i.e. top-selling) ‘How To’ books are based on a formula - they are written in a ‘paint by numbers’ fashion.

The most exciting part of this book for me is a technique that Robert Parker calls ‘Painless Writing’.

He urges you to throw out of the window two very common (and unsuccessful) approaches to writing a book: Marathon Writing (”Getting away from it all” and dropping all other activities while you work on your book) and Linear Writing (trying to write your book from first to last chapter in an ordered sequence).

Instead, he offers three approaches that will change the way you write and make it much easier and much more fun:

(1) Molecular writing - this is a way of ‘chunking down’ to the level of bite-sized pieces of information: “harvesting individual ideas, or nuggets of information, which you carefully organize and prioritize before beginning writing”.

(2) Measurable progress writing - “committing to write a little each day, building time into your daily schedule (as opposed to escaping to a cabin in the woods)”.

(3) Non-sequential writing - “jumping into your project wherever you’re comfortable, starting with the easiest ideas, and building your confidence point by point, idea by idea, wherever they appear in your book”.

Another part of this book that is essential reading if you’re thinking of writing a book is Chapter Four - ‘10 Characteristics of Successful Titles’. Did you know that at least half of your book’s success will be determined by the title you choose?

Robert Parker shows you 10 key concepts that make the difference between a title that sells well and one that flops. (Here’s a hint: the following titles all use these 10 key concepts: Chicken Soup For The Soul; Rich Dad, Poor Dad; The Millionaire Next Door; The 7 Habits of Highly Effective People; Think and Grow Rich; How to Win Friends and Influence People).

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You can assess this study if you are all hot for the the scoop on newsletters. The basic point is to reach at the concluding word to identify the stuff.

The book also contains 4 work sheets (pages 99 to 120) that guide you through the writing of your book.

‘Profit From The Author Inside You’ set of explosions in my head on virtually every page. In fact, it fired me up so much that I’m now using Robert Parker’s techniques to write a book that I’ve been trying to write for over 5 years. What more can I say?

You can get your copy of ‘Profit From The Author Inside You’ at: http://www.freezineweb.com/cgi-bin/pftaiy.cgi It has a 30 day money back guarantee, so you really can’t go wrong.

(c) 2002 by Michael Southon

About The Author Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com This Article may be freely published in its entirety exactly as it appears above. No alterations or changes to the Article are allowed, without the express permission of the Author. The Resource Box must remain with the Article just as it appears.

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About the Author

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Copyright 2005 The IWE, LLC. All Rights Reserved.

BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs “Site Feed” listed in Yahoo! and MSN, I’ve provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com — http://www.blogger.com or hosted on your websites server you should have a “Site Feed URL” that has the .XML extension.

This is your “Site Feed URL”.

You’ll usually locate it within your Settings area of Blog control center.

Okay. Be positive that your quest would go ahead of this point. Your appetite for info may get quenched in subsequent paragraphs.

Here’s what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your “Site Feed URL”, copy and paste it into Notepad because you’ll need it for the next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I’ve provided the links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

If you already have accounts with My Yahoo! and My MSN,
read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you’ll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the “Add Content” link.

This will bring you to a new page.

From there, over to the right by the “Find” button you’ll see an “Add RSS by URL” link, click on it.

A new window will open with a “Web Form”. Simply copy and paste your “Site Feed URL” from Notepad into the web form and click on the “Add” button.

Now, you should see your Blogs name infront of you. Simply click on the yellow “Add To My Yahoo!” button and your feed will be added.

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The next thing you should see is your “Site Feed” with your “Headlines”.

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs “Site Feed” Headlines listed at the bottom.

Scroll down to check. If you don’t see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Now that thats done, everytime you update your Blog with NEW content, it’ll “Automatically” update on your My Yahoo! page and everybody else’s pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Talk about getting the word out in a HURRY with very little effort on your part.

This is “Viral Marketing” at its Best in my mind.

And… it’s so simple to implement.

Okay.

Now it’s time to do the same to your My MSN account as what you did above to your My Yahoo! page.

Here’s the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an “Add Content” link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your “Site Feed URL” from your Notepad into the web form provided and click the Search button(the green button with the arrow).

You should now be looking at Check Box with your Blogs name beside it. Check off your “Site Feed URL” and then press the OK button at the bottom.

O.K. The later lines would be an enrichment to the contents. Keep reading, there are other minutiae to follow.

PRESTO! Like magic… your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

That’s the Power of BLOGS (Web-Logs) and RSS (Really Simple Syndication) combined with two Internet giants.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called… The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author

Want to find out more about BLOGS and RSS? SEARCH CBmall==>
http://www.internetwondersezine.com/cbmallsearch.htm
– Or if you want to get MORE ‘Insider’ marketing Secrets, subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine — http://www.internetwondersezine.com or you can visit his BLOG at — http://theiwe.blogspot.com

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