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Get No-Cost Publicity With Audience Hot Buttons

 by: Kevin Nunley

Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can bet their sales jump.

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Media editors almost never give free publicity just because they want you to sell more products or services. Instead, they use your story when you offer one of the things their audience is interested in.

Here are three top hot buttons readers, listeners, and viewers respond to:

* Information that makes the audience feel important. This could be provocative inside info (like tips on getting listed on Yahoo) or points on why the reader belongs to a special group of above-average people who will be blessed with a special opportunity.

* Tips to help the audience make more money, save money, or save time. Time is money, especially these days when most of us have far too little time for ourselves. Any story that benefits the audiences’ pocketbook or their schedule will be of immediate interest to editors.

* A story that shows how to improve the reader’s health or relationships. These are top topics for all media. It is hard to find a newspaper, TV newscast, or magazine that isn’t filled with stories on how to feel better and how to get along with those close to us.

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Think of ways your next press release, article, interview, or tip to the newsroom can contain one or more of these three elements. You will find editors and producers respond.

One of the things media love best are experts. Watch when a big story hits the news and where to they go, straight to local or industry experts who can give some perspective on the story.

People love experts. We want advice from experts, tell our friends about experts, and often prefer to buy from experts. Clearly, things are good if you can get a large following of people to value your advice and recommendations.

How can you become a recognized expert in your field? It may be easier than you think.

Experts usually have three things: (1) experience in their field, (2) some new or unusual info, and (3) some way to reach a lot of people with their tips and ideas.

You probably already posses several of these three. You can get new or unusual info by visiting your local college library, spending a few evenings searching online, or by carefully reading industry journals and newsletters that most others don’t have time to read.

Write up a list of ten tips, a series of short articles, or jot down a few items you could discuss in an interview. Then spread your information to as many people as you can.

Start your own e-mail newsletter. Combine your tips with your bio and a press release. Send it to your local newspaper or a magazine in your industry. Send one of your articles to your industry’s leading trade journal or newsletter.

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Talk radio is constantly looking for guests. Present yourself as an expert on a timely topic who has helpful information for the audience.

People who write books are also considered experts. Make your book at least 100 pages long. Self-publish a few copies at a print shop. Then send a copy to your local radio, TV, and newspapers.

About The Author Kevin Nunley helps promote businesses and individuals with ezine articles, ads, and press releases. See his affordable deals at http://DrNunley.com - Reach him at kevin@drnunley.com kevin@drnunley.com

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Psychological Tricks in Selling

 by: Stephen Bucaro

In this article, I’m revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don’t sell anything? Should you ignore this information?

You ARE selling something. Whether you are a Real Estate agent selling multi-million dollar homes, or a worker trying to sell your boss on the idea that you are a valuable employee, everybody is selling something. So it would be wise to learn these secret tricks and use them to achieve your own personal success.

The secret psychological tricks that I am going to reveal are not really secret. They have been used by shrewed salesman for millenium. Their existence was revealed back in 1984 by Dr. Robert Cialdini in his book “Influence : The Psychology of Persuasion”.

You will recognize these tricks being used everywhere in advertising today. Now you will be able to put them to use to enhance your own personal success.

Psychological Selling Trick Number 1: Reciprocity

Reciprocity works like this: you give someone something of value for free. That individual feels an obligation to return the favor. Reciprocity is a very powerful principle.

To use reciprocity as a marketing tool, you give people something of value for free, they reciprocate by purchasing your product or service. But you would be surprised how many advertisers totally blow it. Either they don’t understand the concept of “free”, or they don’t have total faith in the principle of reciprocity.

For example, consider the offer “get a free camera when you subscribe to our magazine for two years.” That’s not free. Or, “free installation with a one year commitment.” That’s not free. The customer is paying with an obligation. No sale.

Consider the offer,”receive the latest issue of our magazine absolutely free. No bill will be sent.” If the prospective customer finds the magazine to be of value, they feel an obligation to subscribe. Or, “one month of free Internet service. No credit card required.” If the Internet service performs well, the prospective customer feels an obligation to sign up.

The trick is to create something that has high perceived value to a prospective customer, but costs you little or nothing to produce. Free information is a good example. Here again many advertisers totally blow it. The free information turns out to be nothing more than blatant advertising.

Free samples of your product or service is another good example. Again, many businesses blow it. They either produce a cheaper version of their product to use as free samples, or they use the free sample campaign as a means to dump reject product.

The largest Internet Service Provider is well known for giving away hundreds of hours of service for free. No credit card required. The largest cookie company is famous for giving away free cookies. Reciprocity is a very powerful marketing strategy.

Psychological Selling Trick Number 2: Scarcity

Scarcity works like this: There is a limited amount of the item available. After those are gone, the item will not be available. “urgency” implies Scarcity. For example, “this offer will be honored only for a limited time”.

The effectiveness of the scarcity principle is well demonstrated by the large segment of the population involved in pursuing antiques, collectibles, and memorabilia simply because these items are scarce. Scarcity is often contrived, as when a company produces a “limited edition”.

For example, when Disney releases a limit edition of one of its classic stories - yes, limited to a production of more copies than they could ever possibly sell - then it goes in the “vault”. And how fortunate we’ll be a few years from now when they decide to do us the favor of taking it back out of the vault.

Note: Manufactured items, especially DVDs and CD-ROMs, cannot be “scarce”. It’s a simple matter to put the manufacturing dies back into production. All scarcities of manufactured items are contrived.

One popular incarnation of scarcity is the “going out of business sale”. Customers somehow don’t pick up on the fact that the mark-downs are not that great, or that the store has new merchandise coming in the back door to take advantage of the increase in traffic.

Scarcity is a very powerful marketing tool. There are many ways to contrive scarcity. You can create a limited edition, or for items like information products, scarcity can exist in the form of urgency by creating a limited time offer.

Psychological Selling Trick Number 3: Commitment

Commitment involves getting a prospective customer to take a tiny step towards a goal. For example, you might get them to request free information, or fill out a survey. When the prospective customer takes that first step, they have made a commitment, however tentative, towards the goal you have set out for them. They are likely to take another step.

One example of this process is the “two step” method used in mail order. When a mail order marketer runs an advertisement, they don’t even try to sell the product. Instead, the advertisement offers free information. A prospective customer makes that first commitment towards purchasing the product by requesting the free information. The free information they receive is designed to entice them to take the next step.

Another example of using commitment as a marketing tool is a survey. By checking a few boxes and answering a few questions, a prospective customer takes that first step towards a commitment. The result they receive from the survey is designed to entice them to take the next step.

Yet another example of using commitment as a marketing tool is a lottery. For example, people enter their name and address on a ticket for a chance to win a new car. A salesman uses that information to contact them. By entering their name and address on the lottery ticket, the individual has made a commitment to own that new car.

The most common example of the principle of commitment are those long-winded full page advertisements in magazines. The prospective customer invests a great deal of time reading through the entire advertisement. That investment of time represents a commitment. They are likely to take the next step, responding to the advertisement.

To use the psychological power of commitment in your advertising, don’t try to sell your product or service in your ad. Instead, use a survey, contest, or free information to get a prospective customer to make that first step towards a commitment to purchase your product.

Psychological Selling Trick Number 4: Consensus

Consensus involves getting prospective customers to believe that “everybody’s doing it”. Everybody is just waiting in line to purchase your product. Everybody can’t be wrong, so the product must be fantastic!

Of course you’re smart enough to know that everybody CAN be wrong. Everybody thought that SUVs were safe vehicles (they roll over). Everybody thought Enron was a great investment (it went bankrupt). Everybody thought Iraq had weapons of mass destruction (well maybe not everybody). You’re an independent thinker.

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Here are some examples of headlines using the consensus principle: “It’s the new sensation crossing the country”, “People are signing up in droves”, “People just can’t get enough of them”, “Record sales”, “Unbelievable response!” and “Join millions of smart consumers”. Combine this with a stock photograph of a large group of people, a long line of people, or a crowd of people, and you have a powerful consensus message.

Note: Many people don’t think they’re having fun unless they’re in a large, noisy crowd. Unfortunately, every large crowd contains a few lunatics. When things go wrong, the crowd stampedes and people get hurt, or killed. When I see a large crowd, I head the other way.

Fortuately, most people are not independent thinkers. They act like a herd of cattle. Use the consensus principle in your advertising, and people, like lemmings headed for the sea, will come in waves to buy your product.

Psychological Selling Trick Number 5: Authority

Authority involves getting prospective customers to believe that someone who is knowledgeable or famous uses your product or service. If a knowledgeable or famous person uses your product, then it must be fantastic!

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The bigger the authority, the more powerful the advertising message will be. For example, doctors are authorities. “Most doctors prescribe Tylenol for arthritis pain”. Large organizations are authorities. “The National Heart Association says - Quaker oatmeal is good for your heart.” The Federal Government is an authority. “The U.S. Food and Drug Administration says whole wheat bread is part of a complete diet”. If only we could think of a way to use God as an authority!

Here’s how to use the principle of authority in advertising: search the Internet for any references to your product or service. Find an article that alludes to your product being of value. For example, let’s say you sell black T-shirts. You find an article by the U.S. Department of Agriculture that says “bees are attracted to bright colored clothing”. Your copy: “The U.S. Department of Agriculture that says my T-shirts protect you from attack by stinging insects.”

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Most advertising using the authority principle is taken out of context and exaggerated. Some advertising uses totally fake authorities. “My dog biscuits are recommended by the International Association of Dog Nutritionists” (an organization I started last week). Some advertising uses a “study” as an authority. “A recent study found that my lemonade tastes better than any other brand” (my mother liked it better).

I don’t recommend that you use a fake organization, a fake study, or take information out of context or exaggerate, but if you can locate a legitimate authority or study related in any way to your product and quote it without exaggeration, you will have a powerful authority message.

Psychological Selling Trick Number 6: Greed

Greed involves taking advantage of many peoples belief that there is a secret short cut to wealth. They believe that wealthy people didn’t earn their wealth, instead they know a “secret”.

Note: I am not recommending that you use the principle of greed because it is used by unethical scammers. I’m simply informing you of it’s existence in order to make this series of articles complete.

The simplest method of using the principle of greed is the chain letter. You have no doubt received a chain letter at some point. A chain letter contains a chart specifying the massive amounts of money the recipient will get when they follow the instructions. The first instruction is to send money.

The multi-level or network marketing scheme works similar to a chain letter. The prospective recruit gets a chart showing the massive amounts of money they will receive when they join the network. After parting with their money, the victim is instructed to con their friends and relatives into joining.

Another method of using the principle of greed is the lottery or casino. The odds of winning most lotteries are about the same whether you buy a ticket or not. A casino allocates only a tiny portion of it’s customers money to winnings in order to create the illusion that the odds of winning are good. Many people don’t understand statistics. In their mind, the phrase “win a million dollars” translates into “get a million dollars”.

Another example of the principle of greed is the business opportunity scam. We know it works because successful scammers invest millions to run business opportunity infomercials, and they make hundreds of millions in profits. They prey on people who believe there is a secret short cut to wealth. The scammers think people who fall for their scam are stupid, lazy, and greedy, so they deserve to get ripped off.

The way to use the principle of greed is to contrive a “secret plan”. Run an ad describing how the plan requires absolutely no work to make massive amounts of money. Include a few bogus testimonials and a legitimate looking chart that shows the massive amount of money the plan will bring. Some scammers include pictures of fake checks or fake bank statements.

Never divulge any details of the plan in the ad. The prospective customer is required to send money to get the plan. The typical plan instructs the purchaser to run the same scam.

The principle of greed is very powerful. People who have been ripped of by this scam a thousand times before will, like hypnotized zombies, send you their money. They think THIS TIME they will receive the REAL secret plan.

–

Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included.

About The Author Copyright(C)2004 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com. To subscribe to Bucaro TecHelp Newsletter Send a blank email to subscribe@bucarotechelp.com

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Marketing Tourism Online, Part Two: Attracting Visitors to your Website

 by: Bryan Wilson

This is part two of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. If you have comments or questions, or you are interested in Leave Home’s travel marketing consulting services, please visit www.leave-home.com or contact the author directly. You can also request to be notified when a new article in the series is available.

GETTING THE WORD OUT

Your site does no good if nobody visits. Put your website address on everything you produce that goes in the hands and in front of the eyes of your customers, distributors, and other audiences: in your email messages; on your brochures; on your letterhead; on handouts at presentations; on company vehicles; etc. Mention the address when you are speaking with potential customers and in audio communications.

SEARCH ENGINE MARKETING

Optimize your website for indexing by search engines, and above all, get other sites to link to yours. Most of the popular search engines, including Google, base their rankings on key word and phrase relatedness to the search and the popularity of your site as measured by the number and popularity of the sites that link to it. You’ll usually need to be in the top 20-30 results for the most important related search terms to really benefit.

The other major determinant in search engine ranking is the amount of content on the site that matches or approximates the search terms…so, a site with more content is likely to be ranked higher.

Make sure search engine “spiders” or “robots” can crawl through your pages (follow links to all the pages on your site). If your site is built entirely in Flash or another multimedia plug-in (offfer a plain HTML version!), or generates most pages dynamically, you will need to take special steps to ensure that your site can be indexed.

Get your site listed and linked in portal websites covering tourism sectors, destinations, and lifestyles related to your offerings–generally, for free. Trade links with related sites. These activities not only help with search engine rankings, but will be a source of visitors by themselves.

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There are many factors that affect rankings, and they are weighted differently by each engine. Despite these differences, you will be on the right path if your site has plenty of content that contains the search words or phrases your customers will use, if you include key search words and phrases in the page text and in the TITLE tags in your HTML pages, and if you can get a few dozen pages on related sites to link to your site. It can help to bold or italicize some of the main key phrases in the text of your web page and to put them in heading tags (, etc).

Generally, you do not need to bother resubmitting your site to the major search engines once you have done this for the first time. They will continue indexing changes to your site as they are made. Check your site access logs–you’ll see that their robots keep returning to your site! It may not be worth your time or resources to keep returning to some of the minor engines that are slower to update without your involvement, unless they are important to a target market! The major ones are used worldwide and have multiple language versions.

Consider buying pay-per-click advertisements in popular search engines like Google and Yahoo!. You’ll never pay more than you specify per click and per day, and these can be very effective while you are still working to build a search engine ranking that puts your website on the first page!

BEYOND SEARCH ENGINES

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Include tools on your site for visitors to tell others about your website, products and destinations! Consider using electronic postcard tools or offering subscriptions to free email newsletters (which should, of course, contain links to your site!). The topics of email newsletters and multimedia tools will be covered in subsequent articles in this series.

Consider writing articles for submission to Web article banks, sites which offer free articles for use in websites, email newsletters, and other communications (You may be reading this article via an article bank submission!). In return for use of your article, you receive a listing of your name and company and a link to your website. This can also be a good way to establish yourself or your organization as an “expert” in your field or tourism domain.

Also consider frequenting relevant Usenet discussion lists (e.g., rec.travel.japan) and Web-based bulletin boards, or joining email discussion groups, to offer advice in your area of expertise or about your destinations. Don’t spam and do follow their rules of “netiquette”, or online behavior. Do include your Web address and a short business description with your “signature” at the bottom of your responses. Not only will you attract visitors to your site, but you’ll learn about the concerns and interests of potential customers. You can incorporate questions (paraphrase or attribute) and your answers into an FAQ (Frequently Asked Questions) section on your website!

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Paid Web banner advertising can be cost-effective if properly targeted and timed, and if the message is right. The same holds true for ads in print and other media (but these are outside the scope of this article).

IN CONCLUSION

There are many techniques for attracting visitors to your website. Make sure you cover the technical basics like search engine optimization, but don’t focus on technical tricks or spam methods–you may be removed from search engines and turn away potential customers. Offer quality content, find online partners to share links, and be a bold online networker!

The next article in this series presents guidelines for the creation and use of websites.

(Seattle, USA; August 2004)

About The Author Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions. Leave Home Productions provides marketing services and tools to tourism-related businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals. We specialize in promotions, online communication, distribution and the creation of multimedia and Internet tools. Leave Home also supports marketing with traditional media formats and personal communication. We work to develop solutions that support healthy growth for our clients’ business and sustainable tourism for the host communities and environments. (Leave Home, tourism marketing consultants) http://www.leave-home.com bryan@leave-home.com

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ys To Win The Time Crunch

 by: Ken Leonard Jr.

Are you working a “day job” while building your home-based “dream business”? Do you find it difficult to manage your time? Follow these seven tips to get more done growing your business, and have the time for other important things in your life, too.

(1) Make and use a ‘to-do’ list daily.

It’s easy. Write down the tasks you need to do for today (or for tomorrow). Now, do them. Any that aren’t done are placed at the top of tomorrow’s list. Seeing that list at the end of the day with everything scratched-off is a great feeling.

(2) Schedule your time for the day.

Make note of your ‘free time’ (non-day job time) and set a block for each major thing that you need to do. Save the most involved tasks for your more fresh, alert time of day. Try your best to adhere to the schedule, but be flexible. Don’t stress out when you run out of time and are off schedule. Over time you will know how much time a task will take to complete, and can plan for it better. Remember, this is only a tool for you to set time for what you need to do. It’s not intended to have a negative affect on you, but it could if you don’t be realistic.

(3) Do not disturb.

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Make sure that your most productive, task-filled period is free from interruptions. Close your office door if you have to. Plan to use this work time when household distractions will be at a minimum. When the kids go to their grandparent’s house. When your husband shoots pool with the guys. When the wife goes shopping. If you have to hang a sign on your office door, do it. You’ll be surprised how much more you get done.

(4) Make time for the family.

Quality time with your family should not be sacrificed in order to build your home business. If you make time regularly for your spouse and kids, they will be able to deal with your ‘no disturb’ sign without feeling neglected. Don’t be the parent that the kids never see.

(5) Take your work with you.

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If your day job leaves you with slow periods when you do little or nothing, use this time to your advantage. Lunch breaks or smoke breaks can add up to some valuable time by the end of the week, too. Always carry the tools that you need to do your work with you. Don’t go anywhere without a notebook and pen, and a small voice memo recorder. Be prepared.

(6) Automate tasks.

Computers and the internet allow you to automate certain tasks that were once time-consuming manual chores. Use autoresponders to deal with repetitive email questions and replies. Use modern accounting and word processing programs that are multi- featured. Use a list management service/program to make it easier to contact and follow-up with your prospects and clients.

(7) Time to relax.

Don’t kill yourself trying to work a day job and build a home-based business at the same time. You need time to totally escape from your daily duties occasionally. Exercise is one of the best things you can do for yourself, while helping to manage stress. Don’t sacrifice your health for business sake. Take that drive to the beach. Play basketball with your friends. Read that new mystery you’ve been wanting to read.

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Enjoying life is what it’s all about. Right?

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

Goodness gracious. You may feel satiated to examine the following paragraphs. Continue reading, there are extra things to follow.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

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5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

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- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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2. Promote the products of affiliate programs you’ve joined to your subscribers by creating a recommended resources section, by endorsing their products, or by placing ads within your ezine for their products.

3. Create an “Ask The Editor” section where you answer questions that you get from your subscribers.

This will help you to increase your subscribers’ trust in you which will lead to more sales of your products. It will also help you to strengthen the power of your recommendations to your subscriber base by demonstrating your expertise.

4. Listen to the feedback you get from your subscribers.

Your subscriber feedback can be invaluable in showing you what’s working well for your ezine. Their feedback will not only tell you what to keep doing, but can also give you good ideas about new things to try.

The negative feedback you get from your subscribers can also help you in a positive way by showing you what needs to be changed or what things could be made better.

5. Write articles.

Your articles will give your ezine a personal touch, help you to showcase your expertise, and give you a profitable way to promote your business through your promotional or resource box at the end of your articles.

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6. Set up joint ventures with other ezine publishers.

You could swap classified ads or sponsor ads with ezines that reach your target market. You could also trade ezine recommendations with publishers that run ezines that you enjoy and who also subscribe to your ezine and enjoy your publication.

In addition, try swapping articles with other ezine publishers, where you agree to run another publisher’s article in your ezine in exchange for that publisher doing the same for you.

7. Publish testimonials.

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About the Author

Article by Ken Hill. Want To Publish Your Own E-zine? Don’t Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Special Tips For MLM and Replicated Sites
2002 - 2003 Niki Mcelroy
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you have been promoting Multilevel Marketing or a replicated site, then you have probably noticed that you don’t get listed or accepted into many search engines, and especially not the major ones. If your promoting more than one thing at a time, then you’ve most likely noticed, it is difficult to keep up with all the promotion demands.

Maybe you’ve tried most of the free methods of advertising and you’ve noticed that you don’t get as much traffic as you hoped for. Not to mention it is very time consuming to promote more than one site at a time. This article is designed to help you achieve success and get your site listed, no matter how many programs you promote!

You can over come the above mentioned obstacles by creating your own web site. Don’t think you can afford it? Well there are many web hosts that offer free websites. They even offer free subdomains.
For a great list of sites you can use click the following link:
http://www.freeandfrugal.com/freewebsite.html

I do strongly suggest getting your own domain name as it is relatively inexpensive to maintain. I would like to suggest using a domain host that offers 99,9% up time. As part of thier service, they offer free url hidding so no one has to know your using free servers. This will also give you visitors a better chance to remember a shorter url. To see what else they have to offer click the following:
http://www.freeandfrugal.com/cgi-bin o.cgi?l=domain

Come up with domain name that is short and has something to do with what you have to offer. As an example: youandme.com will be easier to remember than youandme.myfreeserver.com.

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Going this route will allow you to gather your own leads. This could work in a couple of ways. If you are promoting more than one program you can have one place to offer all of the programs you promote. Start a news letter to let your visitors know about the new programs you have to offer.

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If you’re only promoting one program you can use a form to have them sign up before entering your site. Have the form redirect them to the page you are promoting after they have signed up. You can use the following free auto responce programs to achieve this. You can also use this option if you don’t want to bother with the headache of doing the installation. To learn more and have control over the contact with your leads, instead of letting the site you are promoting have the power click the following link:
http://www.freeandfrugal.com/freeautoresponders.html

Another benifit of having your own site is that you can now list with the search engines. Just optimize your keyword and site description tags to target the visitors you are trying to recive. A great tool for doing this is a free download found at: http://www.softnik.com/?gkw

When your done with your research submit your site to the search engines. You now stand a chance at reaching visitors you would not have otherwise had.

You should not need to know complicated HTML code to get started. Most Web hosts offer a free website building software with there services. To have more control over the look and feel of your website I do recommend that you eventually learn it. I have created an ebook to help beginners learn the code easily. As a bonus it comes with two ebooks to help you on your journey to success. It is also free to resale or give away. To learn more visit the following link:
http://www.freeandfrugal.com/ebooks.html

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You can also learn how to make all the forms of free advertising work in your favor.

About the Author

About the author:
Niki Mcelroy is the owner, editor, and webmaster of www.freeandfrugal.com. We currently have two employees and a very busy Internet site. I run a Christian based freebie news letter, a weekly inspirations E zine, and a news letter to help business owners increase there sales, traffic, and subscribers. When you are looking for a job you can operate from the comfort of your home office, remember, if I can do it so can you! If you can’t find the job, create it!

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There is a sales person lurking inside you so watch
out lest this pest bursts out and makes you loads
of money the natural way!

A few week-ends ago was the Memorial day special for
people in the US. Now you are wondering why I am
telling you this. Well it is simple, it did affect me
pretty much and I am using this to prove to you how
every one including YOU have an `inbuilt` sales
mechanism waiting to turn your wheels of fortune.

Well So on this weekend we took our special guest- a
professor from New Zealand to visit the Capilano
bridge The world`s greatest suspension bridge (first
built in 1889, this swinging bridge hangs 230 above
and 450 feet across the waters of the Capilano River).

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Now I had totally forgotten about the Memorial Day…
and the place was crawling with tourists from the
neighboring USA. Yes you have guessed it right , I
live on the border in BC, Canada.

Wow silly me… Walking over the bridge with my eyes
tight shut, clinging for dear life to the side rail!
For I have a natural aversion to heights and the
bridge was swinging wildly due to the mad surge of
tourists….The thought that flashed in to my mind
was “even if I go down now, at least I will do so in
style”.

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As expected nothing happened, we crossed over,
marveled at the wonders of nature, saw the tallest
tree in the world and returned over the bridge…
This time it was much faster. I did not shut my eyes
or cling to the rail as much. So here is your first
point I am trying to make:

Even the toughest situation becomes much simpler once
you have tried it out and mastered the basics:

- The first time round all your imagined fears jump
out at you and block your progress;

- Second time you have mastered some of the hurdles
and are more confident.

- Third time round you are heading towards a pro.

OK- OK so you already know all about it, how does
sales come in to the picture? What I am trying to
prove to you is that you are a `born sales person`.
I want you to remove any inhibitions towards the
word `SALES` and listen up closely.

Well so back to my story, this professor from New-
Zealand is only just over 40. He has spent over 30
years of his life working towards his research and
Phd. He is well published , has authored several
books, is well respected and earns a substantial
income from his research and sensible investments.
Now he has reached a status where he meets his boss
the head of the university only about twice a year.
He loves his work, travels a lot, has no time for a
family, does not own a TV because he does not
watch it. He has been to a movie may be once a
year or even less…

Well so this man- this celebrated professor has to
travel the world and attend conferences, Presenting
his research and papers- trying to convince investors
to fund his research, trying to impress students to
take up his research courses.

Well friends- if that is not salesmanship in all its
glory - what is it? This is a man who has no sales
training and loves his research to the utmost. But to
succeed he has to get others interested in his work
and that s what sales man ship is all about.

I can vividly recall the times I have been in my
family physicians office. With all her medical
certificates framed on the walls, one corner is
dedicated to photos of all the babies she has helped
deliver. She even has a section set aside for grand
parents reactions and appreciation letters here
again she is very successfully drawing attention not
only to herself but also to her work- this is another
example of salesmanship in all its brilliance.

Yes, getting people sufficiently interested in
yourself or your work- that is the arts and science
of salesmanship. Well so how does this relate to you:

Do you remember all those times you have cried as a
baby trying to get your mom to feed you or change
you… yes even as a wee little baby you were a
perfect salesperson trying to get people interested
in your wants and desires.

- Or all those times at school when you were trying
to impress your friends.

- Or making presentations in your class assignments.

- Or even preparing your resumes, applying for and
bagging that perfect job.

It all boils down to `selling yourself`. Yes in fact
you can take any situations in your life and analyze
them you will discover you were all the time trying
to sell yourself.

Well. The endurance till this point means that you are too much curious in adultery and family. Just keep on reading, you’ll get some other information.

So my friends…Remove all your fears of the word
`sales`. You are a born sales person. Let your natural
instincts come forward and make you rich.

About the Author

Shahnaz Rauf is The Editor of The Monster Twister a
Newsletter helping ordinary web owners achieve
extraordinary heights without losing their shirts. To
Subscribe
mailto:themonstertwister-subscribe@snzeport.com
Or visit her website at http://www.snzeport.com

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We need to extend you something amazing. It will improve your intelligence treasury. It merely demands your endurance to absorb the value of the piece of article.

Today my competition put around $200 in my pocket. And tomorrow,
they re going to do it again.

In fact, everyday my competition sends me tons of their traffic
and I make a mint from it.

Do you really believe this piece of information may augment your sapience?

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But is all this stealing of traffic legal? Do I use some special
software to divert traffic from their site? Will I end up in
prison after making this information available to everyone and
exposing what I ve been doing?

Not a chance. In fact, what I m doing is completely ethical and
legal. And it accounts for a whooping percentage of the money I
put in my pocket each day.

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First thing you re going to want to do is research your target
audience. If you wrote your own sales letter then you should
know them like a family member. But if not, then you ll want to
know:

* Where they spend their time online

* What hobbies they have

* What they re after

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know exactly which keywords they re searching online.

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my book are:

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* Mainly men
* Obviously having trust problems in their relationship
* And that I ll most likely find them searching under terms like
catch cheating spouse , is my spouse cheating , infidelity ,
affairs , and so on.

Now one thing I haven t gotten the hang of is getting top
placement in the search engines under the keywords I need. And
even if I was, I think it s next to impossible to get a top
listing under every word my prospects are searching under. The
fact is, with this method, you don t need to get a listing
anywhere on the search engines to get a steady stream of ready to
buy, highly targeted traffic.

Okay, now with the list of keywords you ve assembled because you
know your target so well, start entering them into the search
engines. And you re going to notice that an amazing thing
happens.

Right there in front of you is a listing of the websites getting
the majority of the traffic on each search term. You ll find them
right there in the top three. And if you re using a popular
search engine like Google, you ve got some very powerful, ready
to use and profit from information.

Here s what I would do with it:

Create an affiliate program if you don t already have one. You
can use Clickbank if they do your payment processing, or you can
use the one I prefer which you ll find on my website address
listed below.

Set up a generous commission for those that refer people to your
site. I like to use 40%.

Next, get your sales letter for your product and rework it until
you have it converting like crazy. There s a ton of sites that
can help you learn to write better copy, and you ll find some
resources on my website. Or, if you re not the do it yourself
type, hire a results only copywriter to craft a hard-selling
letter.

Once you have your sales letter pulling profits well, and you
have an affiliate program in place, craft one more sales letter.
This is one that you ll send to your competition.

In it, you ll want to explain how your product matches their
sites content. You ll let them know that you want to make them
some money by simply placing a link on their site that points to
your product. Explain how much they can make, and tell them how
well your sales letter converts. Then give details of how they
can sign up and become an affiliate for you.

Now here s what you do .

Search on your list of keywords and send your sales letter to the
top three under each search. Just make sure to keep a database of
whom you ve sent what to so you don t bother those not
interested.

But on a recent mailing of my own, where I sent sales letters out
to my competition and offered to pay them when they funneled
traffic to my site, 100% came back with a yes .

And the results have been amazing. Plus, consider the total
amount of time invested was about 8 hours. But now that
everything s in place, I simply let them money roll on. And it
will keep continue to stream in for years to come.

About the Author

Need A Devastatingly Powerful Sales Letters Or Ad, But Can t
Afford To Spend Big Money For The Results? Grady Smith offers
complete copywriting services for the small budget. Stop by for a
free critique and quote. And be sure to sign up for the free
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http://www.cheap-copy.com

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